Experteer Overview In this role, you help large advertisers maximize impact by integrating online media expertise with advanced measurement. You work within Google's Large Customer Sales team to build solid data foundations and apply modern measurement approaches. You'll drive frameworks like attribution, incrementality, and marketing mix modeling to turn insights into action. This is a high-impact, strategic role at the intersection of sales, data, and advertising technology.
Retribuzione / Benefits Consult with advertisers and agency partners to understand measurement goals and map them to Google measurement products
Develop and activate measurement strategies including data foundations, incrementality experiments, marketing mix modeling, full funnel measurement, and attribution
Define and execute incrementality experiments using platform methods or open source approaches (e.g., causal impact)
Drive adoption of high-quality marketing mix models (MMMs) with clients in Italy, including improving data input to MMMs and advising on design and results
Partner with Sales teams to drive adoption of measurement solutions and advise advertiser stakeholders on learnings and actions
Responsabilità Bachelor degree or equivalent practical experience
2 years of experience in digital media, sales, marketing, or product roles
Experience working with digital organizations
Experience evaluating, recommending, and customizing media measurement frameworks
Fluent English and Italian
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