About BasicNet Group
BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, K-Way®, Sebago®, Briko® and Sabelt®. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.
More at www.Basic.net
About K-Way
K-Way is a well-known brand for adventure seekers and outdoor enthusiasts. Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world's first lightweight and waterproof jacket that could be conveniently folded into a small pouch.
More at www.k-way.com
Who We're Looking For
We're looking for a Sales Trainer responsible for developing the commercial and relational skills of sales teams across the brand’s retail network. Through on-the-job coaching, training sessions, and operational support, this role enhances both individual and team performance, fostering a strong sales culture focused on customer experience and consistent with the brand’s values.
Key Responsabilities
* Visit stores regularly to observe, assess, and strengthen sales team performance.
* Provide personalized coaching to Sales Assistants and Store Managers, focusing on selling techniques, clienteling, and customer management.
* Lead in-store training sessions and workshops on best commercial and behavioral practices
* Identify training needs and design individual and team development plans.
* Support Store Managers in enhancing their commercial leadership and team motivation.
* Ensure alignment of sales behavior and service standards with the brand experience.
* Collaborate with HR and Retail departments to design and deliver training materials and development programs.
* Monitor the effectiveness of coaching initiatives through KPIs and qualitative feedback.
Knownledge, Skills & Abilities Required
* Bachelor’s degree or equivalent qualification.
* A coaching certification is considered a plus.
* Significant experience (minimum 5 years) in the fashion/ready-to-wear or premium/luxury retail sector, preferably in Store Manager or Trainer roles.
* Strong skills in sales, training, and both individual and group coaching.
* Excellent communication skills, empathy, and the ability to motivate teams.
* Strong results orientation and focus on people development.
* Flexibility and willingness to travel frequently across the territory.
* Good command of English; knowledge of additional languages will be considered an asset.
* Familiarity with digital training tools and reporting systems.
We're looking for a positive leader who can inspire trust and engagement, with an analytical mindset and a strong drive for continuous improvement. A genuine passion for retail and people development is essential, together with professionalism, enthusiasm, and a collaborative team spirit!
K-Way is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea. In addition, K-Way offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success.