PpThe Marketing Communication Specialist collaborates with the Group Strategic Marketing Director to define communication strategy, budget, timelines and operatively supports the definition of Company communication plan (vs internal and external stockholders) accordingly; he / she assists on developing marketing tools and is actively part of the Company Communication strategy under the supervision of the Group Strategic Marketing Director. /p h3Essential duties and responsibilities /h3 ul liCollaborates to the definition of communication strategy, budget, timelines and operatively supports the definition of communication plan accordingly, under the supervision of the Group Strategic Marketing Director /li liIdentifies topics, creates, implements and manages contents (CMS, meta tag, …) such as articles, videos, press, newsletters /li liManages digital channels (website, Linkedin, Youtube) according to the Company / Group guidelines /li liSets advertising campaigns on Linkedin and Google Ads /li liUses marketing automation tools /li liMarcom KPI monitoring and analysis for decision making process /li liAnalysis SEO /li liSupports the creation and developing of Company institutional communication tools and materials /li liBased on internal customer needs, develop marketing tools and initiatives /li liCollaborates with external creative agency /li liConducts market researches and competition monitoring /li liSupports projects and activities related to internal communication in collaboration with HR department /li /ul /p #J-18808-Ljbffr