The Global Omnichannel Customer Engagement Lead will be responsible for delivering seamless and engaging experiences for healthcare professionals (HCPs) and other key stakeholders across all platforms, accelerating brand engagement and topline growth. This role is Global (Ex US) with a focus on EU and International Regions. The successful candidate will work in close collaboration with global cross‑functional and affiliate teams. This is a hands‑on role requiring deep digital and omnichannel experience within the pharmaceutical industry. You should be confident to work independently in a matrix management environment, developing impactful customer journeys, high quality content and engaging affiliates in effective deployment across channels. Experience in rep‑triggered and blast emails, webinar platforms, HCP portals, content tagging, Veeva and KAM orchestration is extremely important. The ability to communicate to stakeholders at all levels with clarity and vision is a must. Sobi is a dynamic environment that requires individuals who can work at pace and scale. There is tremendous opportunity to shape the digital and omnichannel roadmap for the region.
Key Responsibilities
Aligned to brand strategy develop omnichannel plans and advise on approach to campaign execution across markets
Develop and roll out best practice guidance to affiliates to deploy and execute campaigns effectively driving impact for the brands
Collaborate with cross‑functional teams (both commercial and non‑commercial) to create personalized journeys based on customer preference data and brand objectives with simple and impactful KPIs
Develop omnichannel guidance and governance through playbooks, training and resources to support the business to execute in a consistent and impactful manner
Be seen as an SME championing strong customer engagement through omnichannel strategies
Build digital content ensuring consistent messaging, visuals and positioning across all channels and platforms
Support brand teams with their communication and messaging goals across non‑personal channels
Enhance and evolve Sobis HCP portal (SobiPro) incorporating industry best practices
Co‑create channel capability with global and affiliate colleagues providing strategic guidance
Set clear KPIs and monitor campaigns to track performance and suggest enhancements
Support line manager to develop omnichannel and digital roadmap for the region(s)
Proactively assess future trends in customer engagement to accelerate our capability and provide Sobi with a competitive edge
Operate with high ethical standards in line with the Sobi corporate values and SOPs by ensuring ongoing completion of all required initial and ongoing training in local regulations and policies and adherence to those regulations and policies
This is a highly networked role with a requirement to work cross‑functionally and cross‑company.
Qualifications
University degree level education: Marketing, Engineering, Data or Computer Science
Digital / omnichannel experience at regional or global level including leading extensive digital projects within the pharmaceutical industry
Additional commercial experiences including sales, marketing and business intelligence
Knowledge of analytic skills: Qlik / Power BI
Experience with CRM ecosystems such as Veeva including campaign manager
Desirable experience in data flows / warehouse
Ability to communicate complex digital strategies in simple compelling narratives
Cross‑cultural leadership: effective communication and team working skills
Multi‑stakeholder project management and leadership experience delivering results on time and within budget
Flexibility: ability to manage change and operate in an environment of uncertainty
Fluency in written and spoken English
Additional European language skill is desirable
Additional Information All Sobi employees need to demonstrate behaviors in line with Sobis core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.
Why Join Us We are a global company with over 1700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day‑to‑day wins and a Board with a stellar track record we were ready to take on the world's diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others' lives because that's exactly what we do here. If you're seeking a career that taps into your talents in a way that makes the world a better, healthier place we just may have a job for you.
Sobi Culture At Sobi we refuse to accept the status quo. This is because we have witnessed first‑hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.
As a specialized biopharmaceutical company we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground‑breaking treatments we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one but we know we can't change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.
An Equal Opportunity Employer Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, national social or ethnic origin, sex (including pregnancy, age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status or any other status or protected groups by the laws or regulations in the locations where we operate.
Sobi is an affirmative action and equal opportunity employer. Disabled / Veterans. If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to.
Key Skills Business Development, Employee Orientation, Public Health, Account Management, VersionOne, Conflict Management, Project Management, Relationship Management, Team Management, Customer relationship management, Human Resources, Public Speaking
Remote Work: No
Employment Type: Full‑time
Experience: years
Vacancy: 1
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