Significant professional non-internship marketing experience - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact and determine improvements - Experience using Microsoft Excel to manipulate and analyze data - Experience presenting metrics and progress to goal to senior leadership Job summary Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase sales, and more. Your responsibilities will include: - Developing a marketing plan to drive awareness, engagement, and sales for Amazon’s advertising opportunities for a specific industry in Italy, including defining value propositions and playbooks - Tell stories that challenge, inspire, engage, and drive action - Guiding the prioritization, development and implementation of case studies and research to communicate the benefits of Amazon’s advertising opportunities in Italy - Driving engagement globally using existing owned marketing channels and piloting new channels - Working cross-functionally with Marketing and Training teams, Sales, Analytics and Insights, Product, Retail, Legal, and PR to deliver content and channel initiatives - Commissioning 1st and 3rd party research to support positioning and marketing plans - Serving as an internal advocate for customer needs; ensuring broad awareness of, and empathy for, customer pain points - MBA - Cross-functional experience across Sales, Marketing, PR, Legal, Training, and Research - Previous content marketing experience - Ability to make ruthless prioritization decisions to allocate limited resources to high impact initiatives - Entrepreneurial spirit/ability to try different things in an ambiguous environment with mínimal direction - Own creative input, development, and execution from concept to completion - Confident leading walk-throughs of materials and fielding questions - Strong attention to detail