Overview
Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 81 venues in 25 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world. From the Sunset Hotels & Resorts division, we are seeking a creative, strategic, and brand-oriented Marketing & PR Manager for METT Milan Torre Velasca, our new Residences & Suites project located in the iconic Torre Velasca, in the heart of Milan.
Responsibilities
- Brand Positioning & Concept Communication: Develop and execute creative marketing strategies to elevate the identity of the property within the luxury lifestyle and hospitality space, ensuring alignment with brand standards and values.
- Marketing Operations & On-Site Activation: Ensure the effective execution of all marketing operations on-property, coordinating closely with department heads to align campaigns, brand materials, and guest-facing PR.
- Press & Media Relations: Plan and manage public relations initiatives, including organizing press trips, liaising with media contacts, and securing coverage across relevant print and digital platforms to increase brand visibility and reputation.
- Social Media & Influencer Marketing: Oversee the management of all social media channels, ensuring engaging and on-brand content. Build and nurture collaborations with key opinion leaders, influencers, and brand ambassadors to drive awareness and engagement.
- Website & Digital Presence: Manage the official website content and updates, ensuring accuracy, brand consistency, and optimal user experience. Coordinate with digital partners to improve visibility, SEO, and traffic performance.
- Strategic Partnerships: Identify and manage partnership opportunities with local and international brands, lifestyle platforms, or destination initiatives that align with the property's positioning and enhance guest experience.
- Market Research & Consumer Insights: Monitor market trends, competitors, guest behavior, and industry developments to identify opportunities and recommend product, service, or campaign enhancements.
- Budget Management & Planning: Develop the annual marketing budget and oversee day-to-day expenditure, ensuring efficient use of resources and ROI on campaigns and partnerships.
- Sales & Promotional Campaign Support: Support the development and implementation of sales campaigns and trade promotions in coordination with commercial teams to drive bookings and revenue growth.
- Content Development & Messaging: Ensure consistent and high-quality content creation across all channels (print, digital, social), aligned with brand tone and audience expectations.
- Reporting & Performance Analysis: Collect and analyze data related to campaigns, guest engagement, and digital performance; prepare regular reports and make data-driven recommendations.
Qualifications
- Bachelor’s degree in Marketing, Hospitality or a related field
- Minimum 3 years of proven experience in a Marketing leadership role within hospitality or luxury brands
- Fluency in English and Italian; additional languages are a plus
- Good business awareness including external markets and competitor positions
- Strong planning and budgetary skills
- Solid knowledge of digital marketing tools, content strategy, and social media management platforms (e.g., Meta Business Suite, Instagram, LinkedIn)
- Experience in influencer marketing, media relations, and organizing press trips or brand activations
- Strong understanding of brand positioning, guest experience, and storytelling within the luxury sector
- Excellent communication and presentation skills, with the ability to build strong relationships with internal and external stakeholders
Benefits
- Competitive Salary
- Discounts Across Sunset's Venues and More
- Career Growth Opportunities
- You can learn more about our company at and
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