PThe Marketing Communication Specialist collaborates with the Group Strategic Marketing Director to define communication strategy, budget, timelines and operatively supports the definition of Company communication plan (vs internal and external stockholders) accordingly; br / he/she assists on developing marketing tools and is actively part of the Company Communication strategy under the supervision of the Group Strategic Marketing Director. /ppstrongEssential duties and responsibilities: /strong /pulliCollaborates to the definition of communication strategy, budget, timelines and operatively supports the definition of communication plan accordingly, under the supervision of the Group Strategic Marketing Director /liliIdentifies topics, creates, implements and manages contents (CMS, meta tag, …) such as articles, videos, press, newsletters /liliManages digital channels (website, Linkedin, Youtube) according to the Company/Group guidelines /liliSets advertising campaigns on Linkedin and Google Ads /liliUses marketing automation tools /liliMarcom KPI monitoring and analysis for decision making process /liliAnalysis SEO /liliSupports the creation and developing of Company institutional communication tools and materials /liliBased on internal customer needs, develop marketing tools and initiatives /liliCollaborates with external creative agency /liliConducts market researches and competition monitoring /liliSupports projects and activities related to internal communication in collaboration with HR department /li /ul