Experteer OverviewIn this role you will lead the FRITES lifecycle marketing and paid media strategy to fuel customer growth in France, Italy, and Spain. You will own end-to-end planning across acquisition, onboarding, retention, cross-sell, and winback, working cross-functionally to translate insights into business impact. You will build an integrated lifecycle and media engine to improve activation, engagement, retention, and long-term value. This position offers a high-impact chance to shape scalable growth in a privacy-conscious environment.Retribuzione / BenefitsOwn the FRITES lifecycle marketing strategy across the full customer journey: acquisition, onboarding, habit formation, cross-sell, retention, winbackLead paid media strategy and execution across key channels (search, paid social, display/video, affiliates) aligned to lifecycle objectivesDevelop segmentation and trigger strategies based on customer behavior to intervene earlier and more effectivelyManage budgets and performance, drive ROI through continuous optimizationLead agency/vendors to ensure high-quality execution and accountabilityCollaborate with Product, Partnerships, Analytics, Creative, and Legal/Privacy to ensure compliant, impactful growth programsOversee integrated planning for Tier 1 moments (seasonal peaks, priority campaigns) ensuring CRM and paid media work together with clear messaging and measurementPartner with Analytics to define KPIs, run test-and-learn agendas, and track activation, retention, and LTVResponsabilità8+ years of marketing experience with deep CRM/lifecycle and paid media expertiseProven track record building lifecycle programs that improve activation, retention, and customer valueStrong experience planning and optimizing paid media across major channels with ROI accountabilityAnalytical fluency and ability to work with BI/Analytics for measurement and experimentationAbility to lead cross-functional programs and influence senior stakeholdersExperience in privacy-first environments; GDPR/consent-based marketing familiarity preferredEnglish required; Italian proficiency preferredRequisiti fondamentalihybrid work modelgenerous paid time offhealthcare coverage for you and familyfinancial well-being resourcesdiversity and inclusioninclusive culture
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