Masco Group is the leader in providing integrated technology solutions, partner to a global customer base of biopharmaceutical manufacturers and CDMOs focused on biologics, pharma and advanced therapy medicinal products (ATMPs), such as cell & gene therapies. Its companies Stilmas, Olsa, DOC, BCD and KeyPlants are leaders in clean utilities, process technologies, services and modular facility solutions. Headquartered in Milan (Italy), Masco Group has five production sites, three sales & services hubs in Europe, America and Asia, serving more than 6000 clients globally and delivering around 300 complete projects per year from concept to realization (engineering, manufacturing, installation, commissioning and after sales services).
Senior Marketing Specialist – Industrial & Pharma Process Equipment We are looking for a
Senior Marketing Specialist
with a strong focus on
digital communication and graphic design, ideally with experience in
industrial manufacturing environments and/or pharmaceutical process equipment. The ideal candidate is able to translate
technical and engineering-driven content
into
clear, structured, value-oriented communication, supporting marketing, sales, and technical-commercial storytelling. The role leverages
modern digital tools and AI-driven applications
to optimize content quality, performance, and time-to-market. You will work closely with
Marketing, Sales, Engineering, and Production teams, as well as external partners, ensuring
consistent brand communication
across the Group and its operating companies. The position reports to the
Group Commercial Officer.
Key Responsibilities Support the definition and execution of the
digital communication and editorial plan
(websites, landing pages, newsletters, social media), with a strong focus on
LinkedIn Manage and continuously improve
brand guidelines, visual identity, and tone of voice
across business units Analyze
communication and content trends
in industrial, technology, and pharmaceutical markets Coordinate content production, primarily internal, and when needed
creative agencies, freelancers, and graphic suppliers Develop and oversee
B2B brand communication
in industrial environments Design and produce
graphic and digital assets
(brochures, product sheets, presentations, infographics, web assets) supporting the company’s
Value Proposition Translate
technical, engineering, and process-related content
into clear and effective messaging in collaboration with the Engineering Department Support communication for
custom industrial projects, process solutions, and application case studies Collaborate with Sales to develop
technical-commercial materials
supporting quotation and bidding processes Support communication activities for
international trade shows and industry events Monitor
digital performance metrics, providing insights and continuous improvement actions
Requirements Degree in
Marketing, Communication, Design, Graphic Design, or related fields Strong experience with
digital tools
and the
use of AI technologies
for content creation and optimization 10+ years of experience
in B2B marketing and communication, ideally within
industrial, engineering, or process-equipment environments Proven experience managing
digital communication channels and professional social media Ability to work with
complex, technical, and structured content Strong knowledge of
visual communication principles
and
UX/UI fundamentals Excellent
organizational and project management
skills Advanced proficiency in
Adobe Creative Suite
(Photoshop, Illustrator, InDesign) Strong team-oriented mindset and ability to work in
multidisciplinary environments Good command of
English, both written and spoken
➕ Nice to Have Experience in
process equipment, engineering, industrial automation, or pharmaceutical manufacturing Ability to create
videos, technical animations, or motion graphics Knowledge of
CMS platforms
(e.G., WordPress) and
email marketing tools Familiarity with
analytics platforms, marketing automation, and CRM systems Experience managing
international trade fairs
(Achema, CPhI, Interphex, Ipack-Ima)
What We Offer A role within a
solid and structured industrial group A
strategic position
supporting Marketing and Sales Exposure to
high-value, technically complex projects Autonomy, responsibility, and professional growth opportunities A
competitive compensation package, aligned with experience Flexible working arrangements, where applicable