Integrated Communication Senior Manager Pharma - H25457
Online from
21 / 07 / 2025
Location
Our Client is one of the leading biopharmaceutical companies focused on the development of innovative therapeutic solutions.
Role
The Integrated Communication Senior Manager reports to Head of Marketing & Trade.
You are responsible for the planning, coordination, and execution of integrated communication and media campaigns based on strategies and plans defined by the Brand Positioning & Communication Team focus on several products and channels of an important business unit.
You will manage your own digital marketing team.
Main responsibilities :
* Oversees the development of Marketing promotional materials based on Marketing brand campaigns, adapting them to the specific requirements of each channel conveying the intended messages defined by Brand Positioning & Communication;
* Based on Marketing Plan defined by Brand Positioning & Communication Team, implements and monitors media campaigns across various channels, optimizing execution for maximum effectiveness;
* Carries out data-driven analyses of media & digital campaigns to optimize effectiveness and meet brand objectives, in accordance with Brand Positioning & Communication Team;
* Tracks and reports campaign performance using analytics tools;
* Oversees SEO execution based on predefined content strategies, supporting website optimization activities;
* Supports Brand Positioning & Communication Team in cross activities related to social media properties and websites for Primary Care Brands;
* Implements communication activities to enhance the visibility of company and brand projects to both internal and external stakeholders;
* Coordinates with external agencies and internal teams to guarantee smooth execution of media & digital projects;
* Manages and supervises the team dedicated to digital and graphic design, guiding it through a continuous coordination activity towards the defined objectives;
* Proactively interacts with Drug Safety in reporting suspected adverse reactions;
* Supports compliance with data privacy regulations (GDPR, CCPA) in all digital marketing activities;
* Knows the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them.
Main requirements
* Bachelor's / Master's degree in Economics or scientific disciplines;
* Experience in a similar role, preferably in the pharmaceutical / life-science or FMCG or Consumer sectors;
* At least 7 / 8 years of extensive work experience within a digital / marketing department;
* Fluent English and good knowledge of major IT tools and applications;
* Excellent knowledge of social media, content marketing, online adv tools and data analysis;
* Interest in following the new trends of e-commerce, technology and digital marketing in general;
* In-depth knowledge of individual social channels and best practices for building and monitoring their performance;
* Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).
Human Value is responsible for activities of Search & Selection (Aut. Min. 7895 / RS). Human Value guarantees equal opportunities (L. 903 / 77). Interested candidates are invited to read the information about Privacy (art.13 of EU Regulation 2016 / 679) on
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