This role balances hands-on execution (test design, VWO setup, QA, analysis) with strong measurement and repeatable multi-source reporting, enabling the marketing team to make fast, data-driven decisions. 2–6 years of experience in CRO/experimentation, web analytics, performance marketing with strong landing optimization focus, or a closely related role. ~ Strong hands-on experience with GA4 (and ideally familiarity with BigQuery and/or SQL; Experience with experimentation tools such as VWO (or similar platforms) and with end-to-end test execution (setup → QA → analysis → decision). ~ Solid understanding of funnel analysis, drop-off diagnostics, and defining primary metrics and guardrails. ~ Basic knowledge of web technologies (HTML/CSS; JavaScript is a plus) to support test implementation and troubleshooting. ~ Demonstrated ability to analyze data, produce clear readouts, and make decisions grounded in evidence.
Experience working on multi-country or multi-language websites. Past exposure to SEO-oriented content structuring. Analytical thinker with a strong ability to turn data into actionable hypotheses and priorities. Structured communicator: able to document problem → hypothesis → test → result → decision in a clear, concise way. Curious and experimental mindset, willing to challenge assumptions and learn from failed tests. Strong stakeholder management skills, able to collaborate across marketing, sales/CRM, brand/content, and development. Fulltime permanent contract, CCNL Terziario e Servizi