Experteer OverviewIn this role you will design and execute marketing plans to generate leads and drive customer retention in the Italian legal market. You will collaborate with product, digital, and sales teams to run integrated campaigns and develop brand-aligned content. You will analyze performance, optimize ROI, and amplify customer voice through testimonials and market insights. This position offers the opportunity to shape market presence and support business growth in a fast-paced, international setting.Retribuzione / BenefitsOwn and execute lead generation and retention marketing plan for Italian legal marketCollaborate with Product Marketing, Digital Marketing and Sales to plan and run campaigns (acquisition, nurturing, retention, loyalty)Generate qualified leads across multiple channels (events/webinars, sponsorships, PR, telemarketing, email, SEA)Create content and assets (articles, whitepapers, emails, landing pages, social posts, ads) aligned with brand for online/offline promotionsSet, monitor and adjust budget across channelsAnalyze data to measure campaign efficiency and optimize MROIReview progress with management and adjust plans; manage lead activity and scoringDevelop testimonials, case studies and references to capture voice of the customerProvide market and product insights to support centralized programs (SEM, SEO, CRO, PR/Comms) as requiredContribute to market research and network with industry experts to boost brand awarenessGather customer feedback to inform sales and product teamsPrepare documentation to support sales networksResponsabilitàProven experience as Marketing Specialist or similar roleFamiliarity with B2B lead generation campaignsProficiency in MS Office (Excel)Knowledge of SEO and Google AnalyticsExperience running integrated campaigns across social media, email, display, referralsStrong organization and prioritization skillsAbility to work in a fast-paced, collaborative, international environmentExcellent analytical, communication and presentation skillsGood knowledge of English (written, spoken)Experience with CRM or similar tool
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