Pubblicato il 27 maggio
Mansioni della posizione
Social Media Specialist We are seeking a creative and results-driven Social Media Specialist to support and execute our social media strategy across key digital platforms. Reporting to the Senior Digital Marketing Manager, this role combines hands‑on content creation with structured planning and performance tracking. You will play an important role in elevating the hotel's online presence through engaging storytelling, consistent publishing, and collaboration with both internal stakeholders and external photo and video professionals. Key Responsibilities
Social Media Management
Execute the social media strategy in alignment with overall digital marketing objectives Manage day‑to‑day publishing across platforms and channels Maintain and update the editorial calendar, ensuring consistency and relevance Monitor trends, platform updates, and competitor activity
Content Creation & Production
Develop engaging in‑house content including photos, videos, reels, stories, and copywriting Lead and support on‑site content creation (events, activations, behind‑the‑scenes, and employer branding initiatives) Ensure brand consistency across all content formats and channels
Creative Coordination
Coordinate professional photo and video shoots Liaise with external photographers, videographers, and creative agencies Support briefing, content selection, and delivery timelines Ensure alignment with brand standards and campaign objectives
Campaign Execution
Support the rollout of digital campaigns across social platforms Collaborate with Marketing, PR, HR, and Operations teams to amplify key initiatives Assist in managing influencer collaborations and partnerships
Performance & Analytics
Track and analyze key social media metrics (engagement, reach, growth, conversions) Prepare regular performance reports and dashboards Provide actionable insights and recommendations for optimization
Community Management
Manage and respond to comments and direct messages in a timely manner Foster a positive and engaging online community Identify opportunities to increase audience interaction and brand loyalty
Requirements
Degree in Marketing, Communications, Digital Media, or related field 1‑3 years of experience in social media or digital marketing Strong content creation skills (photo, video, editing tools such as Adobe Suite, Canva, CapCut, etc.) Solid understanding of social media platforms, trends, and best practices Strong copywriting and storytelling skills Experience coordinating with external creatives or agencies Analytical mindset with familiarity in reporting tools Strong organizational and communication skills Fluent in Italian and English
Nice to Have
Experience in hospitality, lifestyle, or luxury sectors Knowledge of paid social media and boosting strategies Familiarity with influencer marketing
What We Offer
A dynamic and collaborative digital marketing environment Opportunity to contribute to impactful brand storytelling Exposure to integrated campaigns and creative productions Professional growth and development opportunities
Marketing Manager – W Florence At W Florence, we redefine luxury through bold design, vibrant energy, and unforgettable guest experiences. As part of the W Hotels brand, we are seeking a passionate and creative Marketing Manager who will elevate the hotel's market presence, strengthen brand awareness, and drive commercial performance through innovative marketing strategies aligned with Marriott International standards. Position Summary The Marketing Manager is responsible for developing and executing the annual marketing and communication strategy for W Florence, ensuring alignment with brand standards while driving awareness, engagement, and revenue generation across all market segments. Key Responsibilities
Develop and execute the annual Marketing Plan in alignment with hotel business objectives and Marriott brand standards. Position W Florence as a leading luxury lifestyle destination through innovative and impactful marketing initiatives. Identify market opportunities, emerging trends, and competitive insights to support revenue growth and brand visibility. Collaborate closely with Sales, Revenue Management, Operations, and Marriott regional teams to ensure marketing strategies support commercial objectives.
Digital Marketing & E‑Commerce
Manage the hotel's digital ecosystem, including website content, Marriott channels, social media platforms, and third‑party partnerships. Oversee digital campaigns, SEO/SEM initiatives, email marketing, and performance marketing activities. Monitor campaign performance and provide analysis with recommendations for continuous optimization. Ensure brand consistency across all digital and guest‑facing communication channels.
Public Relations & Partnerships
Develop and maintain strong relationships with media, influencers, luxury brands, tourism organizations, and local stakeholders. Coordinate PR activities, media visits, influencer collaborations, and press events. Identify strategic partnerships that enhance brand visibility and guest engagement.
Content & Brand Experience
Lead content creation initiatives including photography, video production, social media storytelling, and marketing collateral. Support the development of signature experiences, activations, and events that reflect the W Hotels brand DNA. Ensure all communications maintain the distinctive voice and visual identity of W Hotels.
Budget & Performance Management
Manage the annual marketing budget and ensure efficient allocation of resources. Track and report key marketing KPIs, campaign performance, and return on investment. Provide regular reports and insights to hotel leadership and Marriott stakeholders.
Candidate Profile
Minimum 4 years of marketing experience within luxury hospitality, lifestyle, luxury retail, fashion, or premium consumer brands. Previous experience within an international luxury hotel environment is highly preferred. Marriott International experience is considered a strong advantage. Degree in Marketing, Communications, Business Administration, Hospitality Management, or a related field. Proven track record in developing and executing successful integrated marketing campaigns.
Skills & Competencies
Strong understanding of luxury consumer behavior and lifestyle branding. Excellent digital marketing and social media expertise. Exceptional communication, storytelling, and presentation skills. Creative mindset combined with strong analytical and commercial acumen. Ability to manage multiple projects in a fast‑paced, dynamic environment. Strong stakeholder management and relationship‑building skills. Fluent in English; Italian language proficiency is highly desirable.
What We Offer
Opportunity to join one of the most iconic luxury lifestyle brands in hospitality. Dynamic and international working environment. Professional development opportunities within Marriott International. Competitive compensation package.
Compensation
Indicative salary range: €40,000 – €42,000 gross annual salary, depending on the candidate's level of local and international experience and overall profile.
Catering Sales Manager Job Summary The Catering Sales Manager is responsible for contracting and closing local catering and social business and ensuring that business is turned over properly and in a timely fashion for quality service delivery. The position is responsible for achieving catering revenue goals by actively up‑selling each business opportunity to maximize revenue. The incumbent implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience. Candidate Profile
High school diploma or GED; 2 years experience in sales and marketing, guest services, front desk, or related professional. 2‑year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required.
Core Work Activities
Manage sales efforts for the hotel including local corporate and social catering. Work collaboratively with off‑property sales channels (Sales Office, Area Sales, EST) to ensure coordinated, complementary efforts. Respond to incoming catering opportunities and identify, qualify, and solicit new catering business. Understand the overall market, competitors, economic trends, and supply and demand to sell effectively. Close the best opportunities based on market conditions and hotel needs. Use negotiating skills and creative selling abilities to close business and negotiate contracts. Design, develop, and sell creative catered events. Maximize revenue by up‑selling packages and creative food and beverage options. Manage catering sales revenue and operation budgets, and provide forecasting reports. Develop menus that drive sales. Execute and support the operational aspects of booked business (proposal, contract, correspondence). Participate in the daily service basics of the brand. Monitor the resolution of guest issues arising from the sales process and channel them to leadership. Ensure increased revenues, controlled expenses, and return on investment for owner and company.
Providing Exceptional Customer Service
Interact effectively with sales, kitchen, vendors, competitors, local community, catering associations, and other hotel departments. Execute and support the company's Customer Service Standards and hotel's Brand Standards. Deliver exemplary customer service to drive satisfaction and loyalty. Serve customers by understanding their needs and recommending appropriate features and services that exceed expectations. Build a relationship and loyalty to the company. Understand the primary target customer and service expectations to offer better business solutions. Develop a close working relationship with operations to ensure execution of strategies at the hotel level.
Additional Responsibilities
Perform other duties as assigned to meet business needs.
Head of Digital Marketing & Growth Bluserena is looking for a Head of Digital Marketing & Growth (m/f/d) to lead the Group's digital growth strategy, enhance commercial performance, and elevate the end‑to‑end customer experience across all digital touchpoints. Location The position is open at our Headquarters in Pescara (Abruzzo), with the possibility of remote working according to company policy. Key Responsibilities
Define and lead the Group's digital growth strategy, aligned with business, revenue, and brand objectives. Oversee the entire guest lifecycle: awareness, acquisition, booking, engagement, retention, and loyalty. Manage digital strategies across SEO, SEM, Paid Social, Display, Metasearch, Email Marketing, and Affiliate channels. Plan, execute, and optimize full‑funnel media and performance investments, monitoring KPIs such as direct revenue, ROAS, conversion rate, CAC, lead generation, brand visibility, and ROI. Supervise website, booking engine, UX, CRO, and the digital customer journey. Identify and develop new acquisition channels and growth opportunities. Coordinate multidisciplinary teams across performance marketing, CRM, loyalty, analytics, and digital experience. Collaborate with Revenue Management, Sales, Operations, and Brand teams to align commercial priorities and digital initiatives. Lead CRM and loyalty strategies through segmentation, personalization, customer profiling, customer value, and data activation. Support the CRM Coordinator and Loyalty Coordinator in developing campaigns and programs dedicated to repeat guests. Lead marketing analysis and customer insight activities through dashboards, reporting, surveys, customer research, and UX analysis. Promote a customer‑centric, data‑driven culture focused on continuous innovation. Lead digital transformation and digital enablement initiatives in collaboration with internal stakeholders, partners, and media, CRM, and digital agencies. Oversee budget planning, forecasting, reporting, governance, execution quality, and consistency across digital platforms.
Requirements & Qualifications
At least 8 years of experience in leadership roles within Digital Marketing. Proven experience in driving digital revenue growth and customer acquisition strategies. Strong expertise in performance marketing, CRM, marketing automation, and digital analytics. Deep understanding of the customer journey, conversion optimization, and digital product evolution. Experience managing and developing multidisciplinary teams and coordinating external agencies. Strong analytical skills, strategic thinking, and results‑oriented mindset. Excellent stakeholder management and cross‑functional collaboration skills. Ability to operate effectively in complex, dynamic, and transformational environments with a customer‑centric approach. Experience in hospitality, travel, leisure, or consumer‑driven industries is considered a strong plus. Fluent in both Italian and English.
Compensation
Salary range in line with the pay transparency principles set out in EU Directive 2023/970: €50,000 – €60,000 (RAL).
Equal Employment Opportunity We are an equal‑opportunity employer that welcomes all applications regardless of race, color, religion, gender, sexual orientation, disability, or any other protected characteristic. #J-18808-Ljbffr
