Trade Marketeer Food Service
Apply locations: Remote, Italy | Time type: Full-time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
As a Trade Marketeer in Italy, you are responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the country.
You will serve as a key link between Core EMEA Marketing and local Sales Execution, ensuring alignment on key priorities.
Deep understanding of the business and route to market is essential to support both pull and push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Implement local campaigns in line with EMEA marketing guidelines.
* Improve the effectiveness of all sales funnel steps to generate qualified leads.
* Enable and equip the sales team for consultative selling to become preferred partners to customers.
* Collaborate with the Marketing Manager and Country Sales Manager to build and implement pull and push trade marketing plans and activations in Italy.
* Contribute to the long-term route to market strategy and develop initiatives in focus segments.
* Coordinate timing of launches and campaigns with customers and sales teams.
* Assist in developing the country’s Annual Operating Plan.
* Identify opportunities to enhance customer engagement across channels and regions.
* Stay informed on market trends, industry standards, and competitor activities.
What do you bring?
* A bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience in the Foodservice sector in Italy; FMCG experience is a plus.
* Understanding of channels and customers.
* Ability to handle matrix organizations with strong negotiating skills.
* Fluency in English; knowledge of other European languages is beneficial.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility required.
We offer a challenging role in a dynamic, growing organization in the food industry. We value integrity, teamwork, inclusion, results, and empowerment. At Lamb Weston EMEA, we see opportunities in every potato. What opportunities do you see?
About Us
We encourage ambition, initiative, innovation, and collaboration with colleagues and partners. Our culture emphasizes sustainability, responsibility, and growth—both for our company and our employees. We believe in the growth of our people and our organization.
Join us and see the opportunities in every potato!
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