Get AI-powered advice on this job and more exclusive features. Where passion meets opportunity Job Purpose The Senior Data Analyst is responsible for transforming large volumes of customer and campaign data into actionable insights that drive CRM strategy, enhance customer engagement, and support data-driven decision-making across the organization. Key Accountabilities Analyze customer and campaign data to identify behavioral patterns and business opportunities Extract, validate, and manage complex datasets using advanced SQL queries. Design, automate, and maintain interactive dashboards and performance reports with Power BI Develop and refine customer segmentation models for targeted marketing and personalization. Evaluate CRM campaign effectiveness and recommend optimization strategies. Partner with cross-functional teams to ensure data consistency and high-quality standards. Lead or contribute to predictive and prescriptive analytics projects (e.g., retention, churn prevention). Maintain documentation. Qualifications Minimum 3–5 years of experience as a Data Analyst, ideally in CRM, Marketing Analytics, or Customer Insights Fluent in English and Italian, both written and spoken Strong proficiency in SQL (mandatory) and Power BI (mandatory) Degree in Statistics, Computer Science, Economics, or related quantitative field Strong analytical thinking, attention to detail, and curiosity to learn Ability to communicate complex data in a clear, business-oriented way Strong communication skills and ability to mentor junior colleagues Proactive, autonomous, and collaborative attitude VISA Requirements Right to work in Italy Our Commitment We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet. Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here! J-18808-Ljbffr