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Senior marketing communications manager

Castano Primo
LivaNova PLC
Pubblicato il 3 giugno
Descrizione

Ph3Position Summary /h3pAs a global medical technology company built on nearly five decades of experience, LivaNova is committed to improving the lives of patients worldwide. The role is based in the Cardiopulmonary Business Unit within the Global Strategic Marketing Team, focusing on ensuring seamless transitions from portfolio strategy to regional strategy and maximizing customer value throughout product lifecycles. /ph3General Responsibilities /h3ulliDefine and lead internal communication strategy and oversee strategic planning communication messaging. /liliWork with leadership to ensure regular updates are provided across all levels of the organization. /liliOwn branding and messaging strategy for the cardiopulmonary division and products. /liliCollaborate with product and marketing managers to create consistent, accurate and engaging platform messaging for all legacy and next-generation products, including key marketing assets for commercialization. /liliAct as brand champion to ensure consistent execution across regions and functions. /liliIntegrate corporate external communications (Public Relations, investors) and internal communications into planning as appropriate. /liliDrive and guide customer and sales insights collection, through VOC and secondary market research to identify and validate business opportunities and unmet needs. /liliReview and validate new concept and product requirements to align with product portfolio strategy. /liliOrganize customer evaluation sessions to gather feedback for new product scoping and product portfolio needs. /liliDevelop and deploy an annual marketing plan for the product portfolio to support regional objectives and drive execution of marketing tactics. /liliCreate and review marketing‑related project documents and ensure successful PDP stage‑gate reviews within the project core team structure. /liliDefine and deploy product launch plans involving all internal and regional stakeholders to achieve business case targets. /liliBe the product portfolio go‑to person, owning all marketing‑related deliverables for the portfolio. /liliDefine and execute product life‑cycle portfolio management, supporting cross‑functional teams and regions. /liliCollect and analyze market and competitive product portfolio intelligence and translate insights for innovation and regional teams. /liliDevelop and create new marketing collaterals for existing and new products. /liliEstablish strong working relationships across functions, industry leaders, vendors, and customers to influence product needs and enhance offerings. /li /ulh3Skills and Experience /h3ulli7+ years of product management experience in the medical device industry. /liliProven track record of successful product launches and creative marketing plan development. /liliStrong analytical and strategic thinking, able to translate insights into actionable plans for teams. /liliExperience in remote work and effective collaboration with cross‑functional virtual teams. /li /ulh3Education /h3pBachelor’s degree required, preferably in Engineering, Business, Science or Marketing. /p /p #J-18808-Ljbffr

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