Overview
Job Summary :
The Paid Media Manager will be responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. The role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to achieve optimal campaign performance. The ideal candidate will have a strong background in digital marketing, with a focus on paid media in the mobile telecommunications industry.
Strategy Development
* Create and implement paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
* Identify and leverage new opportunities in paid media to enhance customer acquisition and brand visibility.
* Ensure all paid media efforts are aligned with the overall marketing strategy and brand messaging.
Agency Management
* Serve as the primary point of contact for third-party digital agencies, overseeing their work to ensure alignment with company objectives.
* Provide clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines.
* Regularly review agency performance, campaign metrics, and deliverables, and conduct quarterly business reviews to assess and optimize agency contributions.
Campaign Management
* Oversee the planning, execution, and optimization of paid media campaigns, including budget management, targeting, creative development, and A/B testing.
* Monitor campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.
* Collaborate with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates.
Analytics & Reporting
* Analyse campaign data to generate actionable insights and recommendations for continuous improvement.
* Prepare detailed reports on the performance of paid media campaigns, highlighting successes, challenges, and areas for optimization.
* Present campaign results and insights to internal stakeholders, including senior management.
Budget Management
* Manage the paid media budget, ensuring efficient allocation of resources and maximizing return on investment.
* Track and report on media spend, making adjustments as necessary to align with campaign goals and market conditions.
Collaboration & Leadership
* Work closely with cross-functional teams (national and international), including product marketing, sales, and customer insights, to ensure paid media strategies support broader business objectives.
* Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance work environment.
Experience
* Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
* Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
* Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
Technical Skills
* Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
* Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.
* Experience with CRM and marketing automation platforms is a plus.
Soft Skills
* Excellent communication, negotiation, and interpersonal skills.
* Strong project management abilities with a focus on detail and deadlines.
* Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
* Proactive, results-oriented, and able to work both independently and as part of a team.
Note: EEO statements or legally required notices should be retained if present in the original job description.
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