Marketing Director
Rome, Italy | Hybrid (3 days/week in office + travel)
Carpe Diem Tours is seeking a Marketing Director to define, lead, and execute our marketing strategy across all channels. You will lead multiple in-house marketing teams, own the marketing budget, collaborate closely with senior leadership, and oversee external partners. You will take a proactive approach to identifying growth opportunities, improving performance, and evolving the marketing function, while acting as a key connection between the marketing department, the CEO, and the Board of Directors.
Your focus will be on driving growth in line with company projections while maintaining and evolving an established brand.
Marketing Functions You Will Own
Performance & Channel Marketing: OTA marketing (leading the in-house OTA team), SEO, PPC strategy and vendor management
Content, Copy & Social Media: Oversight of all marketing copy and the in-house Copywriter and Social Media / Content team
Lifecycle & Email Marketing: Digital Experience: Website content, performance, CRO, UX, and coordination with the internal tech team
Brand, Innovation & Emerging Channels: Brand stewardship, AI/LLM search visibility, and testing new tools and approaches
Define and evolve marketing strategy in collaboration with leadership
Lead, align, and develop four in-house marketing teams
Own and manage the marketing budget and investment decisions
Ensure brand consistency while supporting ongoing evolution
Creative thinker grounded in data and results
Working knowledge of AI and LLM tools applied practically in marketing
Excellent written and verbal communication skills in English
3–5 years of marketing experience with increasing responsibility
~ Proven experience leading teams and owning marketing budgets
~ Fluency in English required
Hybrid role based in Rome
In-office 3 days per week
Travel to other Carpe Diem Tours destinations as need