Experteer OverviewAs Director of Marketing Communications, you will lead the pre-opening and ongoing marketing strategy for Mandarin Oriental Cristallo, Cortina. You will shape brand identity, oversee PR and digital campaigns, and align cross‐functional stakeholders to position the property as a top luxury destination. You'll manage the marketing team and collaborate with corporate partners to maximize visibility and direct bookings. This role offers the chance to influence brand narrative from launch through daily operations in a world‐class Alpine setting. You will drive impact through innovative campaigns, premium content, and strong media relations.Retribuzione / BenefitsLead pre‐opening and launch marketing activities, including brand introduction, media strategy, campaigns, and opening eventsOversee brand identity development and production of collaterals across outletsManage Marketing & Communications budget planning and annual advertising plan implementationDesign and execute PR strategy to secure local, national, and international media exposureCultivate relationships with MOHG international PR network and Corporate CommunicationsOversee hotel press office activities: media relations, press releases, media visits, press kit updatesDevelop and monitor social media strategy and paid social campaigns with global digital marketing teamsCoordinate PPC, meta search, and email campaigns to boost direct digital bookingsPlan and supervise photography and videography sessions for media, digital, and collateral useEnsure up‐to‐date brand‐appropriate website copy and oversee website content updatesLead web analytics to guide digital marketing strategy and optimize paid searchProvide local insight on seasonality, events, and competitor activity to maximise ROI on paid channelsAct as primary digital and ecommerce contact for new website, mobile, or social feature implementationsLead and develop the Marketing & Communications teamResponsabilitàPrevious experience in luxury hospitality, luxury retail, agency, or marketing environmentEffective time management, communication, and presentation skillsExcellent verbal and written communication in Italian and EnglishHigh proficiency in Word, Excel, and PowerPointRequisiti fondamentaliLearning & DevelopmentMOstayHealth & Colleague Wellness
#J-18808-Ljbffr