Creative strategist (cagliari)

Z2A Digital is a forward-thinking digital marketing agency specializing in mobile and app performance. We are looking for a performance-driven Creative Strategist to support our growth into a comprehensive media strategy partner for our clients and to lead content strategy and creative production for paid social channels, including Meta, TikTok, Reddit, and Snapchat. You will be responsible for developing high-performing acquisition and awareness creatives, collaborating closely with the paid media team to translate data into scalable strategies that drive measurable growth. We are looking for someone passionate about performance-driven storytelling, UGC ecosystems, AI-powered creative workflows, and scaling winning concepts.
Location:
Italy or Spain
Employment Type:
Full-Time
Flexibility:
Remote
Responsibilities
- Own the creative strategy for acquisition and awareness campaigns across Meta, TikTok, Reddit, and Snapchat.
- Develop performance-driven content frameworks aligned with core KPIs (CAC, CPA, ROAS, CTR, CVR, Hook Rate, etc.).
- Translate campaign performance data into actionable creative insights and iteration plans.
- Collaborate with campaign managers to identify testing opportunities and scale winning concepts.

Requirements
- Build clear, insight-driven creative briefs for internal teams and external creators.
- Lead concept ideation based on data, audience, campaign goals and platform trends.
- Ensure alignment between brand positioning, performance goals, and key messaging.

Data & Performance Analysis
- Analyze creative performance data to identify patterns and winning elements.
- Establish structured testing roadmaps (hooks, angles, formats, UGC variations).
- Define and lead the end-to-end creative testing strategy.
- Continuously optimize messaging, visual formats, and storytelling approaches based on insights.
- Report on creative performance and propose scaling strategies.

UGC & Creator Management
- Identify, onboard, and manage creators and U