Demand Generation and Data-Insights ManagerJoin to apply for the Demand Generation and Data-Insights Manager role at ABBDemand Generation and Data-Insights ManagerJoin to apply for the Demand Generation and Data-Insights Manager role at ABBGet AI-powered advice on this job and more exclusive features.En ABB, ayudamos a las industrias a ser más eficientes y limpias. Aquí, el progreso es una expectativa - para usted, su equipo y el mundo. Como líder del mercado mundial, le daremos lo que necesita para lograrlo. No siempre será fácil, crecer requiere agallas. Pero en ABB, nunca correrás solo. Run what runs the world.Este Puesto Reporta aMarketing Manager - DigitalAs the Demand Generation Data Insights Manager for ABB’s Process Automation business area, you will beresponsible for advancing data-driven digital marketing and demand generation strategies in close collaboration withdivisional stakeholders. Your role will focus on ensuring effective execution of omni-channel marketing initiatives andleveraging data insights to enhance campaign performance and return on marketing investment (ROMI).This role reports to Head of Digital Marketing Marketing Technology, ABB Process Automation.Key ResponsibilitiesStrategic Leadership: Develop and evolve the demand generation strategy by staying abreast of digital marketing trends and emerging technologies. ensure alignment with business goals and customer needs.Omni-Channel Campaign Management: design, launch, and manage a wide range of integrated campaigns - across web, email marketing, digital advertising, account-based marketing (ABM), digital events, and more - that increase customer engagement, lead generation, and conversion.Data Analysis Insight Generation: develop and manage a centralized marketing performance dashboard. Consolidate and analyze data from multiple digital touchpoints to provide actionable insights, optimize campaign performance, and enhance channel effectiveness.Personalization Digital Experience Optimization: create and implement strategies for personalized digital experiences across multiple touchpoints, based on behavioral data and customer engagement patterns. Collaborate with divisions to tailor content and experiences to customer preferences.Performance Measurement Optimization: monitor social media and digital channel metrics, including engagement rates, impressions, click-through rates, and conversions. Provide strategic recommendations to improve ROMI and identify the most effective platforms and tactics.AI Integration in Marketing Processes: Integrate artificial intelligence tools into demand generation workflows to enhance website personalization, automate content generation, and improve social media publishing and engagement.Technology Channel Stack Management: Regularly assess the digital marketing technology stack to identify and address gaps. Provide guidance to ensure alignment with ABB’s broader digital transformation and channel strategies.Qualifications For The RoleBachelor’s or higher degree in Communications, Marketing, or a related field (or equivalent experience).Minimum of 8 years of experience in demand generation, within a B2B environment.Extensive experience with CRM systems such as Salesforce (SFDC) and marketing automation platforms such as Pardot (or equivalent). Demonstrated experience in designing and executing end-to-end lead development journeys.Comprehensive understanding of lead management cycles, with direct experience in performance tracking, campaign reporting, and dashboarding - particularly with a focus on ROI and key performance indicators (KPIs).In-depth knowledge of data privacy regulations, including GDPR, and best practices in data management.Experience with account-based marketing (ABM) strategies and predictive analytics platforms such as 6Sense (or comparable tools).Highly creative, innovative, and resourceful, with a proficient results-driven mindset and the ability to thrive in an evolving, challenging environment.Effective communication, presentation, and interpersonal skills, with the ability to engage effectively across cross-functional teams and stakeholdersValoramos a las personas de diferentes orígenes. ¿Podría ser ésta su historia? Presente su candidatura hoy mismo o visite www.abb.com para saber más sobre nosotros y conocer el impacto de nuestras soluciones en todo el mundo.96507664Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionResearch, Analyst, and Information TechnologyIndustriesAutomation Machinery ManufacturingReferrals increase your chances of interviewing at ABB by 2xGet notified about new Insights Manager jobs in Agrate Brianza, Lombardy, Italy.Digital Analytics CRO Associate ManagerDemand Generation and Data-Insights ManagerDigital Analytics CRO Associate ManagerDemand Generation and Data-Insights ManagerRetail Marketing Manager, Devices and Services (Fixed-Term Contract) (English, Italian)Client Solutions Manager (Travel) - Global Business Solutions - Southern EuropeClient Solutions Manager (Automotive) - Global Business Solutions - Southern EuropeRetail Marketing Manager- Interim - Multibrand retailerConsumer Marketing Manager - Male Grooming IIG (Italy, Israel and Greece)People Analytics Manager – Bangkok-based (Relocation Provided)HR Transformation Business Insights ManagerSenior Customer Success Manager (m/f/x) - Performance Marketing, Milan-basedRegional Marketing Manager Southern EuropeBOTTEGA VENETA Digital Media Insights CoordinatorWe’re unlocking community knowledge in a new way. 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