Responsibilities
At TikTok, our Brand Partnership Managers play a key role in shaping long-term business partnerships with leading brands globally. They act as trusted advisors, helping partners across different industries, by showcasing the power of TikTok’s innovative advertising solutions, and guiding partners throughout the entire funnel – from brand storytelling to performance-driven growth.
Our mission is to deliver measurable business outcomes while creating authentic, unique experiences for our community.
Brand Partnerships Managers develop deep, strategic relationships with brands, inspiring them to engage with culture, connect with audiences, and drive impact in ways only TikTok can enable.
Key Responsibilities
* Industry Relationships: drive business growth within one of our practices (Consumer Goods, Consumer Services, Commerce), positioning TikTok as a key partner for the related industry, engaging C‑suite executives with a strong consulting presence.
* Thought‑leadership: lead as a strategic consultant by guiding partners through digital transformation using TikTok’s unique platform capabilities. Drive success through industry insights and emerging trends.
* Business Strategy: develop transformative account plans that support business evolution, leveraging data‑driven insights and TikTok’s platform strengths to fuel client innovation and growth.
* Sales Planning: prioritize and manage the sales pipeline to capture high‑impact opportunities, forecast revenue, and provide solutions that align with clients’ digital strategies and growth plans.
* XFN Collaboration: work cross‑functionally with Client Solutions, Product, Measurement, Creative, Solutions Engineering, and Operations teams to enhance performance and influence product adoption and innovation.
Qualifications
Minimum Qualifications
* Previous experience as Client Partner, Industry Manager, Sales Manager, Account Director, Digital Marketing Manager in brand, agencies, media and tech companies.
* Demonstrated experience in media sales, full‑funnel advertising and digital marketing.
* Strong commercial/sales skills and understanding of the media, advertising and creative landscape.
* Knowledge and understanding of tracking (Pixel, Events API (CAPI), MMP), attribution (MMM, MTA) and measurement (BLS, CLS, ULS).
* Ability to thrive in a rapidly evolving environment and adapt quickly to constant change.
* Fluent in Italian and English. High written and oral proficiency in Italian is required as this role will work with regional clients.
Preferred Qualifications
* Self‑starter, fast learner with a start‑up spirit.
* Strong commercial skills and business acumen.
* Outside‑the‑box thinker and strategist.
* Results oriented with high attention to detail and strong organisational skills.
* Proactive attitude with excellent project management, organisational, and analytical skills.
* Strong verbal and written communication skills, ability to effectively engage with senior stakeholders.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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