PpWe are seeking a bDigital Marketing Leader /b to own and drive the digital marketing strategy for Coins.ph and Coins.xyz’s payments and crypto businesses. This role will lead end-to-end digital growth initiatives, with a strong focus on bpaid advertising campaigns /b and performance marketing. The ideal candidate will be both a strategic thinker and a hands-on executor, capable of managing budgets, teams, and cross-functional campaigns to deliver measurable growth. /p h3Key Responsibilities /h3 ul libStrategy Leadership /b /li liDevelop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention. /li liManage digital marketing budgets, ensuring optimal allocation for maximum ROI. /li libPaid Ads Management /b /li liOwn performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms. /li liDesign and implement bidding strategies, targeting plans, and creative testing to maximize ROAS. /li liIdentify and test emerging ad platforms and formats to uncover new growth opportunities. /li liMonitor paid campaign performance daily, optimizing based on data insights and market trends. /li libCampaign Execution /b /li liPlan and execute large-scale acquisition campaigns for payments, crypto, and B2B products. /li liOversee SEO/SEM initiatives to drive organic growth alongside paid ads. /li liPartner with creative teams to deliver compelling ad creatives and conversion-focused messaging. /li libData Optimization /b /li liTrack and analyze campaign performance, conducting A/B tests to optimize results. /li liCollaborate with Data Analytics to generate actionable insights and refine targeting strategies. /li liMonitor KPIs including CAC, ROAS, LTV, CTR, and conversion rates. /li libTeam Collaboration /b /li liLead and mentor the digital marketing team, fostering a data-driven, high-performance culture. /li liCollaborate with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches, promotions, and market expansion. /li liEnsure all paid ads comply with relevant advertising regulations and brand guidelines. /li /ul h3Qualifications /h3 ul liBachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus). /li li7+ years of experience in digital marketing, with at least 3 years in a leadership role. /li liProven track record in managing high-budget, multi-channel paid ad campaigns in fintech, payments, or crypto. /li liStrong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Appsflyer). /li liExpertise in paid ad platforms, bidding strategies, and attribution models. /li liExcellent leadership, communication, and cross-functional collaboration skills. /li liCreative problem solver with a growth mindset and ability to thrive in a fast-paced environment. /li /ul h3KPIs /h3 ul liPaid ad-driven new user acquisition volume and cost efficiency. /li liROAS and campaign ROI. /li liConversion rate improvements across paid channels. /li liNew user growth in reach, impressions, and market share through paid advertising. /li /ul /p #J-18808-Ljbffr