Position Overview
We’re seeking a creative, detail-oriented, and data-driven Digital, Social Media & Content Manager to lead our brand’s Web3 content and communication strategy. You’ll oversee multi-platform social media growth, community engagement, brand promotion campaigns, and cross-functional collaboration. Goal driven, collaborative, and STRONG WORK ETHICS are key.
This role requires strong cultural fluency in Web3, content originality, and execution discipline. You’ll play a central role in shaping our brand voice and engaging a global crypto-native audience.
Key Responsibilities
1. Social Media & Community Operations (50%)
* Manage content calendars and publish across platforms :
Twitter (X), Instagram, Telegram, TikTok, Discord
Create content that drives growth, interaction, and Web3-native engagementOperate and moderate community channels such as Discord and TelegramUse memes, trends, and storytelling to connect with audiences authenticallyTrack KPIs and social metrics to refine content and community strategyBuild a consistent and on-brand social presence across all channels
2. Project & Brand Promotion (20%)
Draft project-level brand campaign strategies and execution plansSupport company-wide brand positioning and communications strategyExecute brand collaborations, campaign activations, and community co-marketing effortsCollaborate across teams (PR, design, growth, KOL) to ensure consistency and delivery
3. Content Creation & Publishing (15%)
1. Produce visual and narrative content including memes, short videos, infographics, and education-focused postsUse tools like Canva, Figma, CapCut for efficient and high-quality content productionMaintain brand voice and visual consistency;
ensure error-free publishing
Bonus :
Ability to create structured long-form content (e.G., articles, Twitter threads, guides)
4. KOL Management & Expansion (5%)
Identify, onboard, and manage KOLs across platforms like Twitter / X, YouTube, TikTok, TelegramDevelop campaign briefs, monitor performance, and manage deliverablesHandle budgets, agreements, and performance analysis
5. Cross-Functional Communication & Project Coordination (10%)
Coordinate with design, marketing, product, and PR teams on integrated campaignsSupport launch timelines, content packaging, and project messagingAssist in handling urgent announcements, crisis comms, and sentiment response
Requirements
3–5 years of experience in social media, content strategy, or brand marketing (Web3 experience strongly preferred)Strong familiarity with crypto culture, community trends, and online narrativesEnd-to-end content capability :
planning, creation, scheduling, and analytics
Proficiency in analytics tools (Google Analytics, Sprout Social, Twitter Analytics, etc.)Skilled in Canva, CapCut, Figma, and related content creation toolsStrong time management, remote execution, and cross-team collaboration skillsBilingual (English / Chinese)
Candidates who are based in EU / CET timezone will also be considered.
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