Location: Rome, Milan, Porcari (LU)
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About usFlutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
Your teamThe Customer Value Management mission is to maximize the lifetime value of Snai’s Online customer base through engagement and promotional strategies tailored to different segments, and by delivering a seamless and engaging customer experience across all touchpoints, while providing actionable business insights and ensuring robust data governance for the online domain.
Your roleAs a Loyalty & Engagement Associate Manager, you will support the design, implementation, and continuous improvement of loyalty programs and customer engagement initiatives across online channel. You will work closely with cross‑functional teams to ensure programs deliver value to customers, drive engagement, and meet business objectives. You will turn insights into actionable initiatives, creating engaging experiences, and driving the evolution of the loyalty strategy.
What you’ll doLoyalty Program Design & Strategy
- Assist in designing and refining the online loyalty program, including objectives, mechanics, reward structures, and feasibility assessments (economic and technical).
- Support the continuous evolution of the loyalty strategy through benchmarking, customer insights, and analysis of engagement trends.
- Collaborate with Snai Commercial team to define a unified strategy for engaging the online customer base.
- Help identify opportunities for personalization and tailored experiences within the loyalty program to maximize customer sa