Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, SKULLPANDA, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.
POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
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POP MART is a boutique-sized company with a young and multicultural team where you can expect to :
Gain valuable professional experience covering the entire retail life cycle
Receive structured customer service, retail operations, and product training
Comprehensive training and development programs
Regular team social events
The Retail Business Development Executive will serve as POP MART’s on-the-ground representative in assigned countries or territories, directly supporting the brand’s retail expansion efforts. Reporting to the regional Retail Expansion team based in London, this role is responsible for driving local growth by identifying new market opportunities, leading site acquisition processes, and coordinating cross-functional efforts for successful store openings.
The ideal candidate is commercially driven, hands-on, and capable of navigating local market dynamics while ensuring alignment with POP MART’s overall retail strategy in Europe.
Act as the primary in-country representative for retail expansion initiatives within assigned markets
Lead the identification and evaluation of new retail locations, including high streets, malls, travel hubs and other high-footfall venues
Drive end-to-end site acquisition processes : conduct market scouting, initiate landlord or agent discussions, coordinate lease negotiations with legal and commercial teams
Conduct due diligence on new markets, including market entry barriers, location feasibility, and retail trends
Develop and present business cases and recommendations for new store openings to the regional Retail Expansion team
Monitor and track project timelines, ensuring pre-opening milestones are met in coordination with construction, visual merchandising, HR and logistics teams
Serve as the first point of contact for operational handover once stores are opened
Contribute insights to strengthen POP MART’s country-level retail strategy and inform regional decision-making
Bachelor’s degree in Business, Real Estate, Retail Management, or a related field
Minimum 3 years’ experience in retail expansion, leasing, or business development roles
Strong commercial acumen with the ability to assess site viability and build solid financial justifications
Track record of managing projects in a cross-functional and fast-paced environment
Fluent in English; local market language proficiency is a plus
Willingness to travel frequently within the assigned market
Prior experience in multi-country expansion or international retail operations
Familiarity with the toy, fashion, or lifestyle retail sectors
Knowledge of relevant retail regulations and permitting processes in assigned countries
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