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The SEO Specialist will focus on developing strategies and tactics to increase the number of visitors to our websites, increase the revenues coming from organic traffic, and obtain a high-ranking placement in search engine results pages. This role involves close collaboration with internal colleagues, international stakeholders, external agencies, and requires excellent English communication skills.
The SEO Specialist will work on four De'Longhi Group Household Brand Websites (De’Longhi, Kenwood, Braun Household, Nutribullet) and will cover all essential SEO areas: technical, content, and off-site/Digital PR and Social SEO (e.g., YouTube), demonstrating broad expertise across all SEO topics.
Main responsibilities
* Work with the development team and Global SEO Agency to ensure SEO best practices are properly implemented on newly developed code.
* Collaborate with editorial and marketing teams to drive SEO in content creation and programming.
* Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
* Develop specific link building strategies with the Global SEO agency and local SEO agencies suitable for different market contexts.
* Research and implement search engine optimization recommendations.
Other Responsibilities:
* Liaise with markets to enable sharing of projects and results.
* Drive and coordinate the creation of case studies with markets to demonstrate best practices.
* Build and maintain relationships with main software/services that support markets.
* Work closely with internal teams (brand, social, e-commerce, automation) to coordinate marketing activities.
* Monitor and analyze new digital opportunities and trends, establishing regular updates with markets.
Job Profile
Qualifications
Skills
* Analytical and data-driven decision-making approach.
* Ability to think creatively beyond KPIs like Google organic traffic and rankings.
* Strong attention to detail and organizational skills.
* Interpersonal skills to thrive in a fast-paced, dynamic environment.
* Excellent English communication skills via email, conference calls, and face-to-face interactions.
We are an Equal Opportunity Employer. We reject and condemn any form of discrimination, including based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions, religious beliefs, membership of associations, and trade unions.
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