About The Role
Dive into the heart of innovative marketing at Reckitt as our next Data Driven Marketing and Media Specialist / Lead. Your expertise will be the compass that guides our marketing efforts, turning data into compelling stories and smart, strategic campaigns. If you have a passion for transforming insights into action and watching your ideas elevate our brand performance, this is your opportunity. We're seeking a thinker, a doer, and a relentless optimiser to join our vibrant team. Are you ready to leave your mark?
The Digital Media Manager plays a pivotal role in leading Reckitt’s digital campaign activations in-platform, overseeing media performance & developing campaign best practice. Being the main point of contact for the Western Europe Consumer Engagement (CE) Pod, you will be responsible for co-creating digital activation plans across key brands in collaboration with a wider team – supported by the local Media, Audience & Performance teams.
The Digital Media Manager will oversee the daily media performance across key channels, ensuring campaign optimisations are implemented. You will act as the senior digital expert for key digital platform(s) – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.
The Team
The Applied Media Science (AMS) team works closely with both external partners & internal teams to ensure Reckitt’s campaigns are activated with excellence in-platform. Reporting directly to the Digital Trading Lead – you will be responsible for managing a team of Digital Associates to ensure media best practices are followed.
ResponsibilitiesWorking closely with the CE Pod to ensure all digital campaign details get actioned in accordance with the campaign briefs
Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success
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