Ph3The Company The Challenge /h3pBlue Lagoon Iceland is evolving. We are transforming from a world-renowned single destination into a diverse hospitality group (bBlue Lagoon Group /b) with a portfolio that spans luxury hotels, Michelin-starred dining, skincare, and adventure tourism in the Highlands. /ph3The Team The Setup /h3pYou will be joining a cross-functional Italian/Icelandic team. We work remotely and on-site, blending the agility of a startup with the resources of an iconic global brand. Our focus is pure Digital Marketing Growth: we experiment, we measure, and we optimize. /ph3Experience Level /h3pMid-Level (2–3 years of experience; high-aptitude candidates with strong portfolios are encouraged to apply). /ph3Role Overview /h3pWe are seeking a performance-driven specialist to own the technical execution of our web content. While the core of this role involves daily content management and updates, we are looking for someone who approaches the CMS as a tool for growth rather than just a repository for text. You are not just "filling boxes"; you are ensuring the content performs. You should be comfortable operating at the intersection of marketing and engineering, using agility and technical resourcefulness (including AI tools) to deliver speed and efficiency. /ph3Your Duties /h3ullibCMS Architecture Optimization: /b You will serve as the owner of our Headless CMS (Contentful). You are expected to leverage the platform's full capabilities, structuring data and layouts to meet marketing requirements efficiently. /lilibConversion Rate Optimization (CRO): /b You will build, deploy, and refine landing pages designed to convert incoming traffic from all sources (Paid Media, Email, and Organic Search). Your primary goal is to minimize friction and maximize user action. /lilibSEO Answer Engine Strategy: /b You will implement technical SEO best practices and lead our experimentation with "Answer Engine Optimization" (AEO), ensuring our content is structured to be discoverable by AI-driven search tools. /lilibTesting Iteration: /b You will execute A/B tests on copy, layout, and user flows. You will be responsible for reorganizing website content based on performance data rather than purely aesthetic considerations. /lilibTechnical Liaison: /b You act as the bridge between the Content Team and the Engineering Team. You must translate marketing needs into technical reality, ensuring that development resources are used efficiently. /li /ulh3Qualifications /h3ullibHeadless CMS Expertise: /b Familiarity with Headless CMS architecture (specific experience with Contentful is a significant advantage). /lilibProactive Mindset: /b You bring solutions, not just questions. You are expected to audit our pages and proactively propose structural changes to improve user experience and booking rates. /lilibAgile Execution: /b You prioritize speed and testing over perfection. You are comfortable working in a fast-paced environment where "live and iterating" is valued over "delayed and perfect." /li /ulh3Contract Logistics /h3ullibContract: /b 12-month fixed-term full-time contract with significant potential for extension or permanent conversion based on performance and project evolution. /lilibSalary: /b Competitive, commensurate with experience. /lilibLocation: /b Milan office with required availability to travel to Iceland for workshops and team sprints. /lilibStart Date: /b We aim to start as soon as possible but are happy to accommodate a standard notice period for the right candidate. /lilibLanguage: /b Fluent English is a must; you will be communicating daily with international stakeholders. /li /ul /p #J-18808-Ljbffr