Trade Marketeer Food Service
Apply locations: Remote, Italy | Time type: Full time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
Overview
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the assigned country.
You will serve as a key link between Core EMEA Marketing and local Sales Execution, facilitating alignment on key priorities.
Deep understanding of Business and Route to Market strategies is essential to support both Pull and Push initiatives.
Responsibilities
1. Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
2. Implement local campaigns in accordance with EMEA Marketing guidelines.
3. Improve the effectiveness of all Sales Funnel steps to generate qualified leads.
4. Enable and train the sales team in consultative selling to strengthen customer relationships.
5. Collaborate with the Marketing Manager and Country Sales Manager to develop and implement PULL & PUSH trade marketing plans and activations in Italy.
6. Contribute to the long-term Route to Market strategy and focus segment initiatives.
7. Coordinate timing of launches and campaigns with customers and sales teams.
8. Support the development of the country’s Annual Operating Plan.
9. Identify opportunities to enhance customer engagement across regions.
10. Stay informed on market trends, industry standards, and competitor activities.
Qualifications
* Bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience in the Foodservice sector within Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Ability to navigate matrix organizations and strong negotiation skills.
* Fluent in English; knowledge of other European languages is advantageous.
* Excellent communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is required.
We offer a challenging role in a dynamic, growing organization in the food industry. We value growth, development, and a culture rooted in our core values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, when we see a potato, we see opportunities. What opportunities do you see?
About Us
We encourage ambition, initiative, innovation, and collaboration—both internationally and across our supply chain, from grower to customer. Our focus on sustainability and innovation reflects our commitment to the environment and society. We seek team players passionate about responsibility and sustainable growth, aiming to be a better company for the environment, society, and our employees. We believe in growth—of our company and our people.
As we say at Lamb Weston: "If we see a potato, we see opportunities." What opportunities do you see?
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