Revolutionizing financial savings through AI - lead the charge and shape our future
The TL;DR
We're building an AI-powered Consumption Manager that automatically optimizes European families' utility bills. We are starting in Italy where consumers and SMBs are negatively impacted the most in Europe. We need a bold, visionary marketing leader who can transform "utility bill optimization" into a movement that challenges the status quo and attracts both users and investors. This is a co-founder role with significant equity and influence on our trajectory. We're committed to building a diverse founding team that reflects the families we serve.
You'll Be Great Here If...
* You're passionate about democratizing financial benefits for all households
* You can crack a joke in Italian, and are fluent in other European languages
* You thrive in a fast paced environment, where there is a constant change in priorities, as we grow and figure out the best messaging for users
* You excel at navigating regulated markets and challenging entrenched industry players
* You can articulate complex AI and fintech concepts in ways that resonate with diverse audiences
* You're excited about being the public face of a disruptive company that's changing the conversation, and that puts the user in front
* You have a talent for building, welcoming brands that connect with families of all backgrounds
* You see opportunities where others see "boring" industries
* You're a strategic storyteller who can build bridges between consumers, partners, and investors
What You'll Shape and Create
* Champion Our Mission : Lead our public voice across media, events, and consumer touchpoints
* Build an Inclusive Brand : Craft our identity as everyone's financial ally against complex systems
* Create Compelling Narratives : Develop stories that showcase our value to users and investors alike
* Design for Growth : Create acquisition strategies that scale without burning out the team
* Learn Regulatory Landscapes : Grow into understanding the utility regulatory environment with support from the team
* Forge Meaningful Partnerships : Build relationships with potential partners through your approach that is open and consumer friendly.
* Lead Market Expansion : Develop thoughtful blueprints for scaling beyond Italy to Europe
Experience That Will Help You Succeed
* Background in founding or early marketing leadership in consumer tech or fintech
* Track record of building brands that connect authentically with diverse consumer groups, that consumer and SMEs can relate to
* Demonstrated ability to represent organizations effectively in high-visibility situations
* Strong storytelling capabilities that translate across different audiences and channels
* Data-informed approach to growth with measurable results in user acquisition
* Exceptional organizational skills with proven ability to manage complex projects, prioritize effectively, and create structured processes while maintaining attention to detail
* Fluency in Italian and English; other European languages welcomed
* You've done it before, either building a brand from scratch, or starting your own business
Why This Is Actually Cool
* True co-founder status (20%+ equity) with equal voice in company direction and culture, and a seat on the board
* Competitive initial compensation structure through Partita IVA of €60k+ with clear growth path as soon as we reach the next round of funding
* Opportunity to create a more financially equitable future for millions of European families
* Flexible work arrangements that respect your need for work-life integration
* Family-friendly policies from day one (we practice what we preach about financial wellbeing)
* Founders committed to maintaining gender balance at all levels of the company
Why this sounds like your life's work
We're pioneering a business model that aligns perfectly with consumer interests - we only make money when they save money. This creates a virtuous cycle where growth and profitability scale together. Our AI-first approach allows us to operate efficiently while delivering superior results for diverse user bases.
Unlike traditional comparison sites that monetize through lead generation, we're building a platform with recurring revenue and network effects. Each new user and utility provider strengthens our system. Our data advantage compounds over time, creating defensible IP that positions us to disrupt a traditional and locked in market.
Sounds Like You?
If you're excited about pioneering the future of financial automation and creating a household name in fintech, we want to meet you. Send a video introduction, CV, and your portfolio to In your message, share your vision for how Cresce can become both a successful business and a force for positive change.
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