PAt Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.brMarketing and Communication Manager (m/f)brBayer S.p.A. is looking for a dynamic and strategic Marketing and Communication Manager to join our Pharmaceutical Marketing Team.brThe successful candidate will have a strong background in Customer Experience (CX) and Omnichannel engagement and will initially focus on the Women Health Therapeutic Area.brHe/she will integrate strong marketing skills with a deep understanding of customer interaction with the brand, ensuring that every touchpoint contributes to a positive and consistent experience offline and online.brYOUR TASKS AND RESPONSIBILITIES:br* Lead the development and execution of marketing product strategies and create the brand plan, integrating CX and omnichannel principlesbr* Analyze the market environment, competitive landscape and insightsbr* Collaborate cross-functionally with Medical, Sales, Market Access, Analytics and all other teams to design and implement customer-centric solutionsbr* Translate customer insights into actionable product features and engagement strategiesbr* Define and monitor KPIs to measure the impact of online and offline initiativesbr* Drive the creation of customer personas and journey maps to inform product development and communication strategiesbr* Build omnichannel campaigns for specific targets, leveraging marketing automation tools (e.g. Salesforce Marketing Cloud - SFMC)br* Champion a test-and-learn culture through pilots and experimentation across channelsbr* Support the transformation from reactive to value-driven CX by embedding customer feedback loops and continuous improvement mechanismsbr* Contribute to the evolution of experiential eventsbr* Control budget spending and ensure effective managementbr* Develop and manage projects to implement tactics aligned with the product activation phasebr* Be an active contributor in global brand meetings and in local marketing teamsbr* Carry out all the above tasks and activities in accordance with local laws, company procedures and the Farmindustria Code of Ethicsbr* Be responsible for defining and balancing all channels (digital and non-digital) to be used in campaignsbr* Be a subject matter expert to promote marketing skills within the organization and an active contributor to the Marketing Chapter teambr* Identify and manage relationships with agencies and vendors ensuring compliance with Bayer standardsbr* Be responsible for scouting new trends in marketing plans and sharing them with the Marketing Chapterbr* Be innovative, stay up to date with market developments, and monitor competitor activitiesbrWHO YOU ARE:br* Degree in Marketing, Economics or Business Managementbr* At least 6 years of marketing experience gained in international companies or in marketing and communication agenciesbr* Proven experience in managing lead generation campaigns, relationship marketing, remote detailing, digital promotion, online promotion and event managementbr* Understanding of forecasting activities and fundamental financial principlesbr* Creative Thinking and problem-solving attitudebr* Excellent communication and storytelling skills to engage internal and external stakeholdersbr* Experience with agile methodologies and cross-functional team collaborationbr* Analytical mindset with the ability to interpret complex data and translate it into strategic actionsbr* Strong organizational skills with the ability to prioritize and adapt to meet deadlinesbr* Proven VACC leader: Visionary, Architect, Catalyst and Coachbr* Entrepreneurial mindset and results-oriented approachbr* Digital skills with excellent knowledge of the Microsoft Office suite, generative AI tools, and marketing automation platformsbr* Residence or domicile in Lombardia is preferredbr* Fluent knowledge of English (written and spoken) and Italian mother tonguebrLocation: MilanbrType of contract: PermanentbrApplication Period:18.07.2025 - 31.07.2025Reference Code:849743 Division:Pharmaceuticals Location:Italy : Lombardia : Milan Functional Area:Marketing Position Grade:VS 1.2 - A1 Employment Type:Regular Work Time:Full Time Contact Us Address E-MailViale Certosa 130, 20156 Milanobr /p #J-18808-Ljbffr