Gruppo Montenegro is an international company with an Italian heart, operating in the Spirits and Food industry. We produce and commercialize premium products with strong brand equity and significant cultural relevance Amaro Montenegro, Vecchia Romagna, Select aperitivo, Bonomelli infusions, Infrè decaf tea, Cuore functional food, Cannamela spices, Polenta Valsugana, Catarì Instant Pizza to mention a few.Icons of the "Made in Italy", our brands are the result of the constant pursuit of excellence, respect for tradition and attention to product quality and sustainability, all values that have defined Gruppo Montenegro since its foundation in 1885.We're looking for a new Brand and Trade Marketing Specialist to join our Agency Marketing Team in Bologna (Zola Predosa) on a permanent contract.Our Spirits Division Agency is looking for a Brand and Trade Marketing Specialist, based on the international guidelines of the Brand "Johnnie Walker Scotch Whisky e Bulleit bourbon Whiskey", will plan and implement all the activities related to the assigned brand according to the specifics of the local market.Responsibilities
Cooperate in the ideation of successful marketing (ATL) campaigns and integrate them in a 360° campaignDeploy successful trade marketing campaigns and own their implementation from ideation to executionCoordinate and monitor the execution of marketing plan and budget on a monthly, quarterly and annual basisCollaborate with and support external agencies to the execution of all BTL activities, both in On Trade & Off Trade channelBe the Company expert for the Brand Owner and the Brand Owner expert for the CompanyKey touch point for internal stakeholder and for brand owner sales/marketing manager for sharing sell in - sell out performance, investment report and issue solution proposalCollaborate with Sales department & Trade Marketing department to the execution and coordination of trade marketing planBe responsible for achieving the depletion targets for the countryProvide detailed reports on sales, marketing and trade marketing activitiesProvide reports on the performance of marketing campaigns, gain insight and implement data-driven actionsMonitor market trends research consumer markets, competitors' activities and new market opportunities
Requirements
Minimum 2-3 years of experience in trade marketing or marketing in a relevant industry (Spirits, Food & Beverage, FMCG)Knowledge of the ho.re.ca channelOn trade and off trade activation managementKnowledge of emerging/latest digital media trendsExcellent analytical and presentation skills / communicating & influencing competencyDigitally agileFlexibility and ProactivenessFluent in English and Italian
If you are an internal employee and interested in this role, please contact your HR Business Partner to start the internal selection process.Gruppo Montenegro is an organization committed to equality and inclusion to drive our business and create a better future, for all our employees, consumers, partners, and communities. We foster a dynamic and informal environment where collaboration and growth meets each other.BenefitsYou can check our Benefit: hereSe sei già dipendente ed è di tuo interesse valutare questa posizione, puoi rivolgerti alla figura di HR Business Partner di riferimento. In presenza dei requisiti previsti, sarà avviato il relativo iter di selezione interna.#J-18808-Ljbffr