Trade Marketeer Food Service
Apply locations: Remote, Italy | Time type: Full time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the country.
You will play a pivotal role between Core EMEA Marketing and local Sales Execution, ensuring alignment on key priorities.
Deep understanding of Business and Route to Market is required to support both Pull and Push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Deploy local campaigns in line with EMEA Marketing guidelines.
* Improve the effectiveness of all Sales Funnel steps to generate qualified leads.
* Enable and equip the sales team for consultative selling, making them preferred partners to customers.
* In collaboration with the Marketing Manager and Country Sales Manager, build and implement PULL & PUSH trade marketing plans and activations in Italy.
* Contribute to the long-term Route to Market strategy and develop initiatives in focus segments.
* Coordinate timing of launches and campaigns with customers and the sales team.
* Support the marketing team and Country Sales Manager in developing the country's Annual Operating Plan.
* Identify opportunities to enhance customer engagement across regions.
* Stay current on market trends, industry standards, and competitor activities.
What do you bring?
* At least a bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience in the Foodservice sector within Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Comfortable working within matrix organizations, with strong negotiation skills.
* Fluency in English; knowledge of other European languages is beneficial.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization in the food industry. We encourage growth aligned with our values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, when we see a potato, we see opportunities. What opportunities do you see?
About Us
We value ambition, initiative, innovation, and collaboration—both with international colleagues and partners across the supply chain. Our commitment to sustainability and social responsibility is reflected in every aspect of our products.
We seek team players passionate about their work, responsible and collaborative, to help us achieve sustainable growth. Join us to grow personally and professionally in a company dedicated to environmental and societal betterment. We believe in growth—for our company and our employees.
As we say at Lamb Weston: "If we see a potato, we see opportunities." What opportunities do you see?
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