General information
**Agency**:UM
**Job Function**:Planning
**Location**:Milano, Italy
**Job Ref#**:9520
Description & Requirements
**Position Summary
**(Internship) The Media Planner is responsible for choosing the media to be used in the implementation of an advertising campaign. He or she is also responsible for planning the "releases", meaning the definition of the broadcasting schedules for banners, ads, releases, commercials, etc. In carrying out these activities he must take into account the characteristics of the different media, their diffusion, the number and characteristics of their users. The objective of the Media Planner is to obtain maximum coverage and maximum effectiveness at the lowest cost.
**Key Responsibilities
**Working alongside the company tutor, the internship provides, with increasing autonomy, the activities of analysis of the advertising market, management of relations with advertising agencies, development of media plans on offline media and manage the administrative part; evaluation, preparation and monitoring of a Media Plan.
**Desired Skills & Experience
**- Passion for Media and Communication
- Good knowledge of the office package: Word, Excel and Power Point
- Accuracy, attention to details and analytical skills
- Flexibility and attitude to teamwork
- Curiosity and propensity for continuous learning
- Good/Outstanding knowledge of English language spoken and written
About Us
A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.
UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:
Courage: Our courage to take risks drives our ability to set new industry standards.
Curiosity: Our relentless curiosity drives relentless innovation.
Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
Caring: We care about being a diverse agency where everyone feels motivated and supported.
Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.
As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.