Editorial Content Manager
Your Mission
Within the Brand Communication Dept, you will lead the creation of a 360° global editorial content strategy across consumer-facing touchpoints, both online and offline. This strategy should align with brand strategy, specific channel needs, and KPIs.
Focusing on storytelling, quality, and consistency, you will manage the entire editorial content production process through collaboration with internal teams (Communication, Marketing, Media, Brand Creation, Visual Merchandising, Digital Department, CRM) and external vendors.
How will you make an impact
* Define the brand's editorial identity in collaboration with the Brand Communication Director.
* Develop, implement, and manage the overall editorial content strategy aligned with brand positioning and communication goals.
* Curate high-quality, engaging, and relevant content for various channels, including social media, advertising, websites, newsletters, and in-store communication to enhance brand storytelling.
* Maintain and evolve the brand’s verbal identity, ensuring consistent application across all communication channels.
* Collaborate with external copywriters to ensure outsourced content aligns with brand tone of voice.
* Stay informed about industry trends, consumer preferences, and competitors; use insights to refine content strategies.
* Design and optimize the customer journey across communication touchpoints.
* Act as a gatekeeper for the brand’s editorial expression.
* Develop messages and creative assets suited for different formats and platforms.
* Contribute to marketing briefs by identifying content needs for cross-channel strategies.
How will you experience success
* At least 5 years of experience in a similar role.
* Exceptional copywriting, editing, and proofreading skills.
* Strong planning and project management abilities.
* Excellent communication skills.
* Ability to manage multiple projects and meet deadlines.
* Strategic thinking and a passion for creating captivating editorial content.
* Problem-solving skills, with the ability to navigate complex situations.
* Strong interpersonal skills, capable of engaging with stakeholders from C-level to middle management.
* Knowledge of SEO and content optimization is a plus.
* Fluent in English, both spoken and written.
Additional Information
* Be part of a dynamic Maison where your skills will be recognized.
* Share values such as community enrichment, care, continuous improvement, and accountability.
* Work within a multicultural team and gain international experience.
* Participate in our sustainability journey.
* Opportunities for career development within Maison and Richemont Group.
Interview process
1. Initial contact within 2 weeks of application submission.
2. Interview with our Senior HR Manager.
3. Final interview with the Brand Communication Director and CMO.
Panerai is committed to diversity and equal opportunity, fostering an inclusive environment free from discrimination.
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