What You’ll DoAs a Social Media Strategist & Content Creator, you will own the entire content function and shape how Holifya communicates with the world. Here's what your day-to-day will look like:Social Media Content:Create high-quality content every week across TikTok, Instagram, YouTube;Be on camera and become one of the faces of the brand;Produce educational, trust-building, community-driven content with fast execution and a strong point of view.Paid Ads & Performance Content:Create content for Meta, Google, TikTok ads;Produce multiple variants for A/B testing;Work closely with Growth/Marketing to iterate based on performance;UGC-style ads, talking-head ads, community-driven creatives.Product & Brand Content:Explainer videos for app and website;Onboarding videos for new patients;Testimonials and case studies;Brand and partnership videos.Webinars & Live Content:Plan, organise, and host educational webinars;Coordinate with medical and clinical team;Manage live Q&A and community events;Repurpose long-form content into high-performing short clips.Content Operations:Build systems so content scales;Brief and coordinate freelancers or creators when needed;Document what works so we can repeat it.Who We’re Looking ForTo excel in this role:Must Have:2–3+ years of hands-on experience in a startup, scale-up, or agency;A portfolio of content you\'ve personally created across multiple formats;Comfortable on camera—natural, confident, credible;Understanding of performance marketing and why content converts;Strong writing skills: hooks, scripts, ads, emails, landing pages;A strong bias toward execution;Fluent in Italian and English;Based in Milan or willing to relocate.Nice to Have:Background in healthcare, life sciences, biomedical, medicine, psychology, nutrition, or adjacent fields;Ability to use AI tools (e.g., Sora, generative video, automation tools) to speed up production;Video editing skills (fast, pragmatic, not perfectionist).What We OfferFlexible working hours and a hybrid work model.Hiring ProcessWe believe in keeping things clear, fast, and human. Here’s what you can expect:CV Screening - We review your experience and portfolio links (if any);90-second video – A quick video introduction to assess your on-camera presence and communication style;Intro Call – A first chat with our Hiring Manager to get to know each other and assess cultural fit.Business Case – A creative task to evaluate your visual and content thinking.Final Interview – A conversation with our founders: the CPO and the CEO, to discuss on business case, vision and mindset.Diversity and Inclusion at HolifyaAt Holifya, we believe that innovation thrives in a diverse and inclusive environment. We are committed to fostering a workplace where everyone—regardless of background, identity, or perspective—feels empowered to contribute, grow, and succeed.We celebrate differences and are dedicated to creating a safe space where diversity is respected, and inclusion is second nature. Holifya is proud to be an equal opportunity employer, and we actively seek to build a team that reflects the rich variety of the communities we serve.
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