Responsibilities / Tasks
The Head of Marketing for the EFT & Bakery Business Units is a senior marketing leadership role responsible for driving market-focused, value-based marketing strategies that deliver measurable business impact and support profitable growth.
Operating within the PFA Marketing & Internal Communication Division, the role ensures strong alignment with divisional priorities while translating business needs into high-impact, measurable marketing initiatives, with a clear contribution to pipeline development and commercial performance.
The position combines strategic direction with a hands‑on mindset, leading a focused team and working closely with Sales and Product Management to ensure marketing is a key driver of growth.
Business & Marketing Strategy
* Define and execute integrated marketing strategies for EFT & Bakery, fully aligned with BU and Division goals
* Translate market and customer insights into clear value propositions and go-to-market approaches
* Drive marketing as a key contributor to pipeline development, market penetration, and business growth
Market Positioning & Value Communication
* Strengthen GEA’s positioning as a technology and solution partner in BUs EFT and Bakery
* Develop consistent, compelling messaging based on customer value and application expertise
* Ensure alignment of communication across all channels and regions
Demand Generation & Campaign Execution
* Plan and deliver targeted marketing campaigns (e.g., digital, events, product launches, content) to support pipeline and funnel development
* Optimize channel mix and campaign performance based on measurable KPIs
* Ensure effective use of budget and resources, with a clear focus on ROI and commercial impact
Customer & Market Insight
* Leverage data, market trends, and customer feedback to guide decision‑making
* Support product positioning and innovation by bringing the voice of the customer into the organization
* Monitor competitive landscape and identify market opportunities
Leadership & Team Development
* Lead and develop the BU marketing team, fostering a high‑performing, accountable and results‑driven environment
* Drive accountability, clear prioritization, and continuous improvement
* Promote knowledge sharing and alignment within the broader marketing community
Cross‑functional & Stakeholder Collaboration
* Act as a key interface between Marketing, Sales, Product Management, and regional organizations
* Ensure close alignment with the central Marketing & Internal Communication Division
* Manage external agencies and partners where relevant
Reporting Line: the candidate will report to the Head of Marketing & Internal Communication Division PFA.
Your Profile / Qualifications
* Degree in Marketing, Business Administration or related field
* Significant experience in a senior B2B marketing leadership role, preferably in an international industrial environment
* Proven track record in driving demand generation, pipeline development, and measurable marketing impact
* Strong business acumen and clear results orientation
* Ability to combine strategic thinking with execution in a structured, pragmatic way
* Proven experience in leading teams and working in matrix organizations
* Strong stakeholder management skills across functions and geographies
* Ability to translate technical solutions into customer value propositions
* Data‑driven decision‑making and performance tracking experience (KPIs, ROI)
* Strong understanding of modern B2B marketing (digital, integrated campaigns, marketing technologies)
* Fluent in English (additional language skills are an advantage)
* Experience with CRM and marketing tools is a plus
Success Factors
* Drives measurable impact on pipeline and business performance
* Positions marketing as a key driver of commercial growth
* Builds strong alignment between Marketing, Sales and Product Management
* Develops a high‑performing, engaged team
* Navigates complexity in a global, matrix organization
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