Your Role
We are looking for a Media Lead with at least 8 years of experience in leading the strategy and execution of 360° media plans for a diverse brand portfolio. This role blends analytical rigor, creative innovation, and negotiation expertise to deliver high-impact campaigns across Grocery and Specialized channels (pet shops and veterinary clinics).
You’ll oversee everything from audience strategies using first-party data to AI-driven solutions for programmatic buying and creative optimization.
Retail media will be a key focus, along with balancing awareness and conversion KPIs like lead generation and traffic to online and offline stores. It is essential that you have worked on driving digital business growth from a Media perspective. Preferably, you have experience on the client side managing these topics, not only in an agency.
Success in this role also requires a deep understanding of media negotiation and execution dynamics in Italy, including local market trends, key players, and consumer behaviors. This knowledge will be essential for managing multi-market campaigns effectively and maximizing impact across different regions.
What you will do
Media Strategy & Execution
* Develop integrated media strategies across TV, digital, and retail media, ensuring alignment with brand objectives.
* Master mobile-first creative approaches, optimizing native formats and placements on each platform for maximum impact.
* Make retail media a core driver in performance-driven campaigns.
* Monitor market trends and adapt plans to maintain competitive leadership.
Audience Management & Data-Driven Targeting
* Build precise audience strategies to minimize overlap.
* Leverage insights for personalized targeting and cross-channel optimization.
AI & Technology Adoption
* Implement AI-powered solutions for creative personalization, programmatic bidding, and media optimization.
* Explore emerging technologies to drive continuous innovation in campaign execution.
Collaboration & Stakeholder Management
* Act as a bridge between brand communication teams and creative agencies, ensuring seamless media integration.
* Foster a strong, results-driven partnership with the media agency, treating them as an extension of the internal team.
Media Tracking & Performance Optimization
* Manage full-funnel KPIs, from upper-funnel awareness to lower-funnel metrics like lead capture, driving traffic to online and offline stores, and boosting online sales.
* Conduct regular media reviews across countries and brands to optimize strategies.
* Lead monthly competitive analysis, providing insights across markets.
* Adjust plans based on sales performance and brand health indicators, in alignment with the business team.
What we are looking for
Expert Media Knowledge
Extensive experience in TV, digital, and retail media, with a strong track record in cross-channel campaign execution.
* Proven experience in driving online business growth by effectively combining branding and performance strategies.
* Deep understanding of first-party data strategies, segmentation, and campaign personalization.
Data-Driven Approach
* Analytical mindset with experience using tools like MMM (Marketing Mix Modeling) to optimize media investments.
* Ability to balance awareness and performance KPIs, ensuring success at every funnel stage.
Innovative Thinking
* Experience integrating AI-driven tools for bidding strategies and creative personalization.
* Passion for exploring emerging media channels and technologies to drive innovation and maintain a competitive edge.
Leadership & Collaboration
* Strong ability to align multiple stakeholders, from creative teams to media agencies, ensuring seamless execution and alignment with brand objectives.
* Proven track record in leading and developing teams, fostering a culture of accountability and continuous improvement.
What we offer
* Hybrid working model
* Flexible working hours
* Ticket Restaurants
* Pension plan
* Fully equipped Gym
* Breakfast and fresh fruit
* Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.
* Pet-friendly office
* Celebrations & Fun
If you don’t meet all the requirements, don’t worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed!
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.
Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint!
Want to know more about us?
Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team.