Lifecycle Marketing Strategist
Join to apply for the Lifecycle Marketing Strategist role at Common Thread Collective.
Job Overview
Our mission is to prove that anyone in the world below $15M can fire their agency tomorrow as no one can beat this value and service at this price. We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team. In this role you will serve as a key strategic leader, guiding clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.
What We Look For
AUTODIDACT
* Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis.
* Open to offering and embracing feedback as an opportunity for growth, implementing it proactively without constant direction.
* Demonstrates resourcefulness and refines skills independently.
* Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement with no task lists built by managers.
UNIMPEACHABLE CHARACTER
* Embodies a character that inspires pride in both personal and professional associates.
* Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them even when uncomfortable.
* Displays a high level of self-awareness, taking full ownership of outcomes without a victim mindset.
* Values constructive feedback and integrates it, understanding nothing great is built without feedback.
COMPETITIVE GREATNESS
* Performs at best when it matters most, enjoying hard challenges.
* Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
* Adapts to changing circumstances, recognizing true success is about exceeding requirements.
* Possesses a deep passion for work, using creativity and resilience to overcome any hurdle.
Minimum Experience Requirement
* At least 2 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
* At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
What Success Looks Like
Necessary Skills
Kick‑Off Period
* Be willing to put in the hard work required and be hungry enough to go through the kick‑off.
* Be ready for this to be the hardest job you have ever worked, fundamentally developing a high‑leverage new skill.
* Have the ability to take feedback and implement it fast.
* Finish work to the fullest with quality and on time.
* Persevere and learn from repetitive exercises.
Onboarding
1. Align with the team and contribute to the Brain Trust for ideas across clients.
2. Manage, align, and work with pod members (Growth strategist, Meta/Google/Channel Media Buyer, Creative Strategist).
3. Organize, prioritize, and manage multiple tasks with great attention to detail.
4. Maintain data integrity across Statlas and other tracking tools.
5. Be responsible for the execution of the Prophet system for clients.
6. Build an email forecast using the Prophet system, growth map, data analysis, and campaign alignment.
7. Execute monthly actualization vs forecast, deconstruct tactics, and determine resources required to meet KPIs.
8. Combine data analysis and client feedback to develop future strategic plans and adopt new tools.
9. Lead obstacle‑free execution and embrace inseparable curiosity.
10. Implement CTC’s email and SMS best practices, leveraging memberships, subscriptions, loyalty programs, pop‑ups, quizzes, cart drawers, upsell tools, direct mail, and more to impact retention metrics.
11. Keep methodologies and processes up to date and managed throughout the