Company Description
New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.
At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether through physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of contact and relationship between the brand and the consumer.
At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business involves comprehending the cognitive processes underlying purchasing behaviors, reading social and market changes, and relating them to ideas, paths, and technologies capable of offering value to clients and users.
Building the future of Retail is the goal that constantly guides our actions.
Our Retail focus mainly encompasses three industries:
Fashion & Luxury, Consumer Retail & Food Service, Direct to Consumer
Retex’s industries intersect with its practices:
* Tech
* Digital & Business Performance
* Marketing & Communication
* Service Operations
Position
We have an exciting opportunity to join the advertising team in Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist. If you are passionate about digital advertising and driven by data, this is the perfect match! As our new Digital Advertising Specialist, you will delve into online marketing, playing a key role in optimizing our clients' advertising investments and supporting their growth.
The Role You Will Play:
1. Client Revenue Maximization: Support clients in maximizing revenue while optimizing ROI of advertising investments. Help define advertising strategies for paid search and programmatic advertising.
2. Campaign Implementation: From keyword and product research to campaign creation on Amazon Advertising, implement and manage campaigns to improve clients' ROAS, clickthrough, conversion rate, and visibility on Amazon.
3. Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations to exceed expectations.
4. Budget Management: Manage advertising budgets and forecast metrics like sales growth and ROAS for strategic investment allocation.
5. Innovation and Adaptability: Stay updated on Amazon Advertising features and integrate them into strategies to enhance value.
Requirements
While not all are mandatory, the ideal candidate will possess:
1. 1-2 years of experience in advertising, marketing, or e-commerce, with digital advertising, campaign monitoring, and data analysis experience being a plus.
2. Proficiency in Excel and PowerPoint; experience with Amazon Advertising Platform preferred.
3. Excellent communication skills, with the ability to collaborate across teams.
4. Attention to detail, proactivity, and organizational skills to manage multiple tasks efficiently.
5. Fluency in Italian and English; knowledge of French is a plus.
Other Information
Our team values growth, diversity, and inclusion. We promote an environment where individuals can explore new opportunities and expand their horizons. Retex is proud to be a Società Benefit and an equal-opportunity workplace.
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