Ph3Overview /h3 pMax Mara Fashion Group è riconosciuta in tutto il mondo come il precursore del pret-à-porter moderno. /p pPrima azienda di confezione italiana, nata nel 1951, con l’intento di proporre abbigliamento femminile “haute de gamme” prodotto secondo processi industriali d’eccellenza. Passione, impegno e tradizione hanno creato uno stile di moda unico. /p pIl nostro assetto organizzativo si basa su 44 Dipartimenti tra cui Fashion Design, Marketing Sales, Operations, Retail, ICT, Architecture Design, Economics, BI, etc. Nel 2013 è nata la Digital Division, con l’obiettivo di integrare gli asset digitali dell’azienda, nonché le soluzioni e i servizi relativi all’e-commerce e al marketing digitale. Lavorare nel nostro Gruppo significa passione, superare nuove sfide, imparare gli uni dagli altri, condividere una visione, lavorare in Team… scopri il tuo potenziale con noi. /p ul li9 brands /li li60+ collezioni per stagione /li li + capi venduti all\'anno /li li105 Paesi nel mondo /li li2.500+ negozi monomarca /li li10.000+ negozi multimarca /li li27 lingue parlate /li li5.500+ collaboratori nel Mondo /li /ul h3Job Description /h3 pThe Digital Marketing Specialist is responsible for the development, implementation, monitoring and optimization of digital marketing campaigns through all digital channels. The core responsibilities are: 1) Ensuring search optimization 2) Increasing traffic quality to sites of interest 3) Generating new leads. /p h3Qualifications /h3 ol li1.01 Plans and executes web campaigns, SEO/SEM, database building, email campaigns* /li li1.02 Analyzes and draws up reports on campaign performance, evaluates them based on the results obtained (ROI and KPI)* /li li1.03 Identifies new trends, then optimizes investments and performance based on new actions that can intercept market needs* /li li1.04 Think proactively about new marketing development strategies* /li li1.05 Plan, execute and evaluate experimental actions and conversion tests* /li li1.06 Use analytical skills to evaluate the customer experience across multiple channels and touch points* /li li1.07 Optimize the use of funnels and conversion points tools* /li li1.08 Collaborate with agencies and other external suppliers* /li li1.09 Analyze emerging technologies. Acts as a point of reference for any new implementations where appropriate* /li li1.10 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of one\'s responsibilities* /li li1.11 Adopt significant behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the \'Environment, Business Processes and Organizational Community* /li /ol h3Additional Information /h3 ul liDeep expertise in technical SEO /li liAt least 2/3 years of experience in the role /li liStrong collaborative skills /li liAbility to build relationships in cross-functional contexts /li /ul /p #J-18808-Ljbffr