PpJoin to apply for the bFranchise Lead - Multiple Myeloma /b role at bGSK /b /p pbSite Name: /b Italy - Veronabr/bPosted Date: /b Dec 8 2025br/bLocation: /b GSK Verona, Italybr/bEmployment type: /b Full-time, Permanent /p pGSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. /p h3Mission /h3 pDrive the national success of the Franchise by ensuring strong commercial performance, launch excellence, market development, and a high-performance culture. The Franchise Lead owns the PL, defines the strategic direction, and leads Sales Marketing teams, ensuring full cross‑functional alignment and consistency with GSK’s global and regional priorities. /p h3Key Responsibilities /h3 h3Strategy Governance /h3 ul liOwn the Franchise PL, driving revenue growth, market share expansion, and delivery of business objectives. /li liTranslate global and regional strategy into a clear, actionable National Franchise Plan. /li liLead launch readiness and lifecycle management for Franchise assets, including new indications and launches. /li liChair cross‑functional governance (Medical, Market Access, IHSM, Regulatory, Supply), ensuring defined stage gates and clear decision rights. /li liOversee the development and execution of Integrated Launch/Asset Plans, including evidence dissemination, access milestones, and supply chain readiness. /li /ul h3Go-to-Market Commercial Excellence /h3 ul liDesign the go-to-market model, optimizing segmentation, targeting, and territory planning to maximise penetration and ROI. /li liLead the omnichannel commercial strategy, ensuring promotional compliance and delivering a compelling customer experience. /li liDevelop differentiated value propositions based on clinical insights, real‑world evidence, and unmet needs in multiple myeloma. /li liPartner with Market Access on HTA, pricing and access strategy, integrating clinical evidence and system value. /li /ul h3People Leadership Field Readiness /h3 ul liLead and develop Marketing and Sales teams, fostering a culture of ownership, accountability, and high performance. /li liEnsure field readiness through role‑based training, coaching, objection‑handling tools and sessions, and sales enablement programs. /li liEnable partnerships with External Experts, scientific societies, patient associations, and Hematology Accounts acting as the key external representative for GSK. /li /ul h3Business Performance Continuous Improvement /h3 ul liConduct performance reviews using defined KPIs, applying a test‑learn‑scale approach for post‑launch optimisation. /li liEnsure coordination across supply, demand planning, distribution, and patient support programmes. /li liIdentify and implement innovative initiatives to expand access and improve outcomes for patients living with multiple myeloma. /li /ul h3Experience Skills /h3 h3Professional Experience /h3 ul li10+ years in commercial and/or marketing roles in the pharmaceutical industry, with at least 3 years leading launches and cross‑functional launch governance. /li liStrong experience in Oncology or Onco‑Hematology, preferably including multiple myeloma or similarly complex therapeutic areas. /li liProven track record in managing and growing strategic franchises or high‑priority assets. /li liPreference for profiles with Global or Regional launch experience, including cross‑functional readiness, stakeholder engagement, commercialisation strategy and measurable market access/uptake outcomes. /li liProven experience in customer insight generation, commercial analytics and performance measurement. /li liFluent in Italian and English (spoken and written) – required. /li /ul h3Technical Leadership Skills /h3 ul liDemonstrated partnership with Medical Affairs, Market Access, Government Affairs and enabling functions, with ability to translate evidence into compelling value narratives. /li liStrong people leadership, decisive execution, and excellent executive communication. /li liProficiency in data analytics, AI tools, CRM systems and omnichannel platforms. /li liExperience in field force effectiveness, change leadership and capability‑building within commercial teams. /li /ul pWe are committed to creating an inclusive workplace where everyone can thrive. If you are passionate about making a difference and have the skills and experience we are looking for, we encourage you to apply. /p pbClosing Date for Applications: /b 31st December 2025 (EOD) /p pPlease take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information you provide in your cover letter and CV will be used to assess your application. /p h3Why GSK? /h3 pUniting science, technology and talent to get ahead of disease together. /p pGSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. /p pPeople and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. /p pIf you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at (US Toll Free) or +1 801 567 5155 (outside US). /p pGSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. /p h3Seniority level /h3 ul liNot Applicable /li /ul h3Employment type /h3 ul liFull-time /li /ul h3Job function /h3 ul liSales and Business Development /li liPharmaceutical Manufacturing /li /ul /p #J-18808-Ljbffr