This position is posted by Jobgether on behalf of a partner company.We are currently looking for a Senior Analyst, Marketing Analytics in Italy.Scopra di più su questo ruolo leggendo le informazioni qui sotto, quindi invii la sua candidatura per essere preso/a in considerazione.This is a strategic, high-impact role at the core of marketing decision-making and revenue growth.As a senior member of the analytics function, you will go beyond reporting to shape how marketing investments are planned, measured, and optimized across the entire funnel.You will work closely with marketing and revenue teams to design attribution models, evaluate performance, and uncover actionable insights that drive global growth.The role offers exposure to advanced data ecosystems, modern analytics tools, and AI-driven workflows.Operating in a fully distributed and fast-paced environment, you'll have the autonomy to lead complex projects and influence executive-level decisions.This is an ideal opportunity for someone who thrives at the intersection of data, strategy, and business impact.AccountabilitiesLead the design and optimization of advanced attribution models to measure marketing impact across all top-of-funnel and revenue-generating channelsBuild and maintain analytics frameworks for non-paid channels, including organic growth, brand awareness, and share of voiceDrive marketing planning and forecasting processes by providing data-backed recommendations for budget allocation and investment strategiesDevelop and manage predictive models such as customer lifetime value (LTV) to inform acquisition and retention strategiesAnalyze the full marketing and sales funnel to identify inefficiencies, opportunities, and areas for growth optimizationEnsure data integrity and governance across marketing systems, acting as a key partner in maintaining reliable and consistent data sourcesCollaborate cross-functionally with marketing, revenue operations, and leadership teams to translate insights into