Job Summary
We are seeking a proactive and results-driven
Marketing & Digital Communications Specialist
to manage our brand's social media channels, official website, and lead end-to-end marketing campaigns and exhibition planning across Italy and Europe. The core goal is to
increase brand visibility, generate qualified leads, and drive sales growth
for our construction machinery products.
Key Responsibilities
Manage social media: LinkedIn, Facebook, Instagram, YouTube – content creation, posting, engagement, growth.
Maintain and update official website: products, news, events, basic SEO.
Plan and execute product marketing campaigns and promotions.
Organize exhibitions: booth planning, logistics, on-site execution, follow-up.
Create marketing materials: brochures, videos, posts, case studies.
Monitor competitors and market trends.
Collaborate with sales team to drive leads and sales.
Requirements
3 years marketing experience, preferably in
construction machinery/heavy equipment
.
Proven experience in
social media & website management
.
Experience in
campaign planning and exhibitions
.
Basic design/video editing skills (Canva, etc.).
Creative, proactive, results-oriented.