We’re not just another bike brand - we’re an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that’s passionate about delivering exquisite riding experiences to our customers.
Under new ownership and proud to be part of the TVS Motor family, we’re entering a new era of global success. And we want you to be a part of it!
At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you’ll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.
So if you’re passionate about motorcycles and looking to join a team that’s shaping the future of this legendary brand, we’d love to hear from you!
The Role
The Sales Operations Manager – EU plays a critical role in driving commercial performance across the motorcycle market in Europe. Acting as the operational backbone to the Regional Director – EU, this role ensures sales processes, data, and infrastructure run smoothly to enable the regional team to meet and exceed revenue targets. You will collaborate closely with country sales teams, marketing, supply chain, and dealer networks to streamline operations, enhance forecasting accuracy, optimise dealer performance, and identify growth opportunities within the EU motorcycle market.
Duties/Responsibilities
Sales Operations & Process Management
* Support the Regional Director – EU in executing the regional sales strategy, ensuring alignment with global objectives.
* Manage and refine sales reporting tools, dashboards, and KPIs to provide actionable insights for regional leadership.
* Oversee the sales forecasting process, ensuring accuracy and alignment with production and inventory plans.
* Implement and maintain efficient sales processes, ensuring consistency across EU markets.
* Manage the complete order flows across Europe.
Data & Insights
* Analyse regional sales trends, market conditions, and competitor activity to inform strategic decision-making.
* Monitor dealer network performance, identifying opportunities for improvement and growth.
Commercial Support
* Coordinate with marketing and product teams to ensure market launches, campaigns, and promotions are executed effectively.
* Liaise with supply chain and logistics teams to ensure optimal product availability and timely delivery to dealers.
* Support dealer incentive programmes, tracking results and target achievements.
Cross-Functional Collaboration
* Serve as the link between regional leadership and operational teams to ensure goals are met.
* Collaborate with finance teams to ensure accurate sales forecasting, budgeting, and reporting.
* Partner with after-sales and service teams to ensure a seamless customer experience across the region.
Personal Specification
* Proven experience in sales operations, commercial management, or business analysis within the automotive or motorcycle industry (minimum 5 years).
* Strong understanding of EU motorcycle market dynamics, dealer networks, and B2B2C sales models.
* Excellent analytical skills with advanced Excel and CRM (Salesforce or equivalent) proficiency.
* Ability to work across multiple countries and cultures, with strong cross-functional communication skills.
* Fluent in English; additional EU languages highly desirable.
* Experience supporting senior leadership in a regional or multi-market capacity.
* Knowledge of supply chain and inventory management in a dealership-based distribution model.
* Comfortable with travel across the EU.
Rewards of working for Norton
* Competitive salary package that recognises your skills and experience
* A 33 days of holiday (inc. Bank Holidays) to relax and recharge
* Generous pension scheme with access to personalised advice
* Private Medical Insurance and a Cash Back Programme
* Life insurance (4x salary)
* Free fruit and an Employee Assistance Programme, with online GP services, dietary advice, mental health support, and more
* Entrepreneurial environment within a larger, well-funded company with ambitious long-term goals
* Ideas for Excellence scheme with ideas rewarded
* Diverse, international team and regular employee events
* Free electric bicycle hire and on-site free parking with charging points
Join us and see for yourself!
PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS
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