??
Torino
On going collaboration
Start:
ASAP
Compensation:
P.IVA
About Us
Wimage is a
Brand & Performance Studio
working with national and international brands to design and execute high-impact digital strategies.
We integrate strategy, creativity and content to generate measurable, scalable growth across the entire funnel.
We are expanding our team with high-level professionals to support ambitious projects and deliver premium execution across industries.
The Role
We are seeking a
Senior Social Media Manager (Strategy & Creative)
with a strong strategic mindset, refined creative sensibility and proven experience in developing multi-platform social strategies and campaign concepts.
The selected candidate will have full ownership of the strategic and operational management of assigned brand accounts, contributing to positioning, growth and community development.
This role requires close collaboration with the internal creative team (strategists, art directors, designers, editors and content creators) to ensure high-quality execution aligned with brand standards and business objectives.
The position requires
in-house or hybrid
presence
in Turin
, with Wimage as the primary professional focus.
Key Responsibilities
· Develop and implement advanced social media strategies aligned with brand positioning and business objectives
· Define and manage structured editorial plans and full content calendars across platforms
· Design structured launch plans and integrated social campaigns
· Build scalable content frameworks, recurring formats and narrative systems
· Translate strategic direction into clear creative briefs for the internal creative team
· Coordinate daily with art directors, designers, editors and creators to ensure quality and consistency
· Oversee content planning, publishing and platform optimization
· Manage community engagement in a structured, brand-aligned and professional manner
· Monitor performance and optimize content based on data (engagement, growth, reach, conversion impact where relevant)
· Produce structured reports with actionable insights and strategic recommendations
· Identify emerging trends and platform developments to maintain brand relevance
Required Qualifications
· 3–5+ years of experience managing social media in agency or high-performance digital environments
· Demonstrated experience in designing and executing launch strategies and multi-platform campaigns
· Proven ability to manage editorial planning and full content calendars in structured and consistent workflows
· Strong understanding of content strategy, storytelling and audience behavior
· Refined visual sensibility and strong creative judgment
· Advanced knowledge of Meta (Instagram & Facebook), YouTube, LinkedIn and Pinterest
· Excellent copywriting skills and ability to adapt tone of voice across industries
· Experience managing multiple accounts and complex projects simultaneously
· Strong analytical capabilities and performance optimization mindset
· English proficiency: C1 or above (mandatory)
Professional Standards
· High level of ownership and accountability
· Strong collaboration skills with creative and strategic teams
· Structured, organized and delivery-oriented approach
· Proactive mindset and attention to detail
· Ability to balance creative intuition with performance-driven thinking
Requirements
· VAT number (P.IVA)
· Availability for in-house or hybrid work in Turin
Nice to Have
· Experience with emerging platforms
· Experience in performance-driven or e-commerce environments
· Advanced knowledge of analytics and reporting tools
· Familiarity with AI tools for content ideation and optimization
· Experience collaborating with paid media teams on creative testing frameworks
?? Applications must include CV and portfolio showcasing relevant campaigns, launches or brand accounts managed.
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