Overview
Descrizione dell’offerta di lavoro. Digital & Communication Manager. Location: Modena, IT. Time type: Part time. Posted on: Posted Today. Job requisition id: JR0000040426. Angelo Po Grandi Cucine S.P.A. As part of Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We are seeking an experienced and forward-thinking Digital & Communication Manager who will act as a strategic partner to the business, capturing market insights to help define the company\'s long-term direction. You will evolve our brand identity and manage our multi-channel ecosystem for Italian and Export markets, and take an active role in identifying positioning opportunities that ensure sustainable growth. The role will also involve elements of product management, with initial responsibility for the dishwashing product line.
Responsibilities
* Strategic Market Insights & Positioning: Monitor and analyze digital market trends and competitor activities to identify key insights; identify product or service positioning opportunities through deep-dive analysis of the digital landscape.
* Value Proposition Strategy: Define and strategize how to communicate the company’s value proposition effectively to target audiences.
* Business Alignment: Work closely with Sales, Product Development, and Customer Service teams to ensure all communication efforts align with overall business goals.
* Brand Identity & Governance: Elevate the company’s tone of voice and visual presence; creation, update, and enforcement of Company Profile and official Brand Guidelines.
* Content Strategy: Oversee the creation of high‑impact content (copy, visuals, video), with the ability to explore generative AI tools as a support.
* Creative Supervision: Lead the production of all marketing collateral (sales kits, brochures, digital assets) ensuring a premium and modern aesthetic in line with corporate standards.
* Digital Ecosystem & Demand Generation: Optimize the corporate website (CMS) and social media profiles to drive engagement; Plan, execute, and monitor digital and geomarketing campaigns, including paid advertising across Meta, LinkedIn, Google Ads, as well as CRM and email marketing automation.
* Data Insights: Utilize analytics and data tools to monitor KPIs, predict trends, and optimize campaign performance.
* Events & Agency Coordination: Direct the strategic organization of local and international events, ensuring a cohesive brand experience from booth layout to on-site execution.
* Branches & Partner Brand Alignment: Support domestic and international partners & branches to ensure that Angelo Po Guidelines are reflected in showrooms, events, and social media presence.
* Stakeholder Management: Brief and manage external agencies and vendors, ensuring all deliverables meet evolving digital and quality standards.
Candidate Profile
* Experience: 5+ years in Digital Marketing & Communication, preferably in international environments.
* Strategic Tools: Knowledge of corporate communication tools, including development of Company Profiles and implementation of global Brand Guidelines.
* AI Literacy: Curiosity and openness toward AI tools with interest in supporting marketing workflows.
* Technical Stack: Proficiency in CMS (WordPress / Shopify), CRM (HubSpot / Salesforce), and Google Analytics / Matomo.
* Creative Suite: Strong command of Adobe Creative Suite (Photoshop, Premiere) and/or Canva.
* Languages: Professional fluency in English; French or Spanish is a plus.
* Other Skills: Strategic thinker, autonomous project manager, and a keen eye for emerging digital trends.
Additional Information
Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law. Wherever you\'re at in your career, our people and resources will help you go further. As you grow your skills, you can also move up and around our 120+ companies.
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