Are you obsessed with turning insights into measurable growth? What if your experiments didn’t just lift conversions but shaped how millions of people grow, learn, and act on their potential? This isn’t another growth job. It’s the chance to define a new category – the EcoSystem for Human Greatness Augmented with AI, combining behavioral science, technology, and AI. We’re not looking for someone who only advises on what to test; we’re looking for someone who builds it. A hands‑on Head of Growth who can ideate, copy, design strategy and launch experiments directly. Someone who speaks both data and persuasion fluently, and leverages AI tools daily to generate hypotheses, build assets, and accelerate iteration speed. And you deserve it because you are…
A Conversion Architect, skilled at diagnosing funnel bottlenecks and translating data into structured experimentation roadmaps that deliver measurable business outcomes. A Behavioral Strategist, fascinated by what drives human action, able to mix cognitive psychology, UX, and persuasion frameworks to design experiences that convert because they resonate. A Data‑driven Creator, fluent in GA4, Hotjar, AB Tasty, VWO, Amplitude, not just running tests, but connecting insights to revenue, retention, and lifetime value.
This is a full‑time position, carried out remotely or from our beautiful offices in Dubai or Lisbon. About Paradox French and English fluency is required. At Paradox, we are convinced that greatness is trainable. That’s why we want to empower people at scale, by leveraging cutting‑edge technologies like AI, and crafting user experiences with outstanding aesthetics. We do that by merging human intelligence – coaches, peers, and mentors; structured intelligence – protocols, mental models, rituals; technological intelligence – AI personalization, feedback loops, adaptive journeys. To create one seamless ecosystem: Paradox OS. Our Beliefs We believe self‑help is broken. Most learning platforms are used the same way: consuming generic theories, getting quick highs, ending with no real change. We believe people deserve more – more than content, more than motivation. They deserve a system that knows them, adapts, challenges, and grows with them. Every human learns differently, and technology can do more than entertain or save time. It can translate insight into transformation through AI personalization, lean experimentation, and deep psychological understanding. Because learning shouldn’t just make you feel inspired for a day; it should change how you live, think, and create. Our Vision At Paradox, we want to reinvent how people grow. We do not build another course or coaching app but the Operating System for Greatness. Founded by David Laroche, a creator followed by over 2 million people, Paradox aims to build something that will live beyond any individual, for decades to come. Our ambition is to compete with players like Mindvalley, but with a sharper vision, grounded protocols for achievers, people who want more, refusing mediocrity. We bring together designers, tech, coaches, and filmmakers to create learning experiences that are cinematic, precise, and effective. We move fast, aim high, and hold ourselves to the standards of Apple, Spotify, and MasterClass – no fluff, focused on meaningful impact. While others hide their numbers, we want to let our results speak loudly for us. Get obsessed with transforming our clients’ lives and let those transformations be our marketing. Your Mission 🚀 Architect and pilot the Revenue Engine. You will transition Paradox from a founder‑led marketing approach to a brand‑led, repeatable, data‑driven engine. You don’t just manage a team; you get your hands dirty to identify growth levers and pull them yourself. Your obsession: taking a funnel, dismantling it, and rebuilding it to convert 2× better. You lead from the front, testing hypotheses, launching new channels, and showing the team how it’s done. Your Key Responsibilities
Offer‑Market Fit continuously assessed, refined, repositioned, and launched. Identify which segments an offer truly works for and which it doesn’t. Refine, reposition, or stop offers based on evidence. Architect funnels and campaigns (hands‑on). Map them out and oversee their implementation directly. Set up tracking, check flows, and ensure the machine works before managing budget scaling. Relentless optimization: CRO & A/B testing. Design, launch, and analyze tests yourself. Proactively hunt for friction points in the user journey. Audit, propose fixes, and implement tests immediately. Design, launch, and analyze experiments across funnels, pricing, messaging. Ensure tracking, data integrity, and learnings compound over time. Channel exploration & scaling. Oversee paid social and identify next winning channels. Work with the Content Factory to analyze ad performance and provide data‑backed briefs. Design and optimize growth loops (product, retention, referral, content → product → content). Diagnose growth across acquisition, activation, sales alignment, retention, and expansion. Identify where growth is constrained and why. Player‑coach leadership. Manage the Growth team, source talents, train them, and ensure performance. Sales alignment & revenue quality. Focus on appointments held and deals closed, not just leads generated. Prioritize high‑intent leads over cheap volume. Stop campaigns that bring tire‑kickers, even if the CPL is low.
Tools You’ll Master GA4, Optibase, Wefblow, Vidalytics, Clarity, Hotjar, Amplitude, Figma, Looker Studio, VWO, Optimizely, and anything that helps you see what others miss. KPIs You’ll Own
LTV / CAC ratio. Funnel conversion rates by stage. X experiments launched per week.
Desired Outcomes
Conversion rates 2× better than baseline. Growth experimentation runs continuously. A predictable growth engine.
Experience
Ideally a minimum of 3 years in Conversion Rate Optimization, Growth Experimentation, or Performance Marketing – preferably in SaaS, e‑commerce, or digital product environments. A track record of designing, implementing, and scaling A/B and multivariate tests that have generated measurable improvements in revenue, user activation, or conversion.
Competencies
Growth diagnosis & system thinking. Persuasion & behavioral insight. Analytical rigor.
Personality
Curiosity – relentlessly dig into why users behave the way they do until you uncover the insight behind the data. Hands‑on execution. Precision – care about clarity in hypotheses, clean data, and unambiguous results. Agility – move fast, adapt instantly to new findings, and turn insights into tests within hours, not weeks.
Language French: Native / Bilingual. English: Fluent; able to hold a conversation on specific details with English‑speaking colleagues. Written communication is English. It Might Not Be For You ❌ If you need clarity before chaos – wrong place. ❌ If you prefer balance over intensity – wrong season. ❌ If you build to deliver, not to elevate – wrong mission. ❌ If you want to optimize without getting your hands dirty in Webflow, copy, or design – wrong role. Why Join Us ❤️ Help us market a product that fuses neuroscience, design, and AI to reinvent how humans grow. Work with filmmakers, psychologists, engineers, and creatives obsessed with impact. In the heart of our headquarters stands the 100 000 Dreams Wall – every photo is a life rewritten. You will play a crucial role in the development of an iconic product. Growth & Ambition
Being surrounded by A‑players who strive to perform.
Impact & Meaning
Playing a crucial role in the development of a company whose content and products will be used by millions of people. Waking up in the morning feeling like you are making a difference.
We receive messages every day from clients who have successfully lost weight, quit smoking, reached milestones, built better relationships, and made positive changes in their lives.
Contributing to the Paradox Foundation – our non‑profit dedicated to empowering teenagers.
But that’s not all, we believe that driven people deserve… Freedom & Well‑Being 🗽
A company culture based on autonomy & accountability. Flexible working hours. A remote culture from day one with the freedom to work from wherever you want. Magnificent office in Dubai, Paris, Lisbon – it feels like home. Work on Mac, for us it counts. 350 € per year paid by the company to take care of yourself (gym, dance class, etc.). 150 € of books or education – we want to support your learning. 6 1:1 coachings – a Paradox Coach supporting you on anything personal or professional.
Hiring Process 📃
6‑to‑8‑minute application survey. 15‑30‑minute video call with HR to assess fit. Video‑call focused on your career with the VP Marketing. Culture‑fit video call to check alignment with values and culture. Reference calls to gain insight about how you work in different environments. Welcome aboard! If you’re not joining to tweak landing pages, but to engineer behavioral change at scale for millions – we want you. Let’s build the Operating System for Greatness.
Seniority Level Mid‑Senior level. Employment Type Full‑time. Job Function Marketing and Sales. Industry Education. #J-18808-Ljbffr