PbAbout Our Client /b /ppRobeson Parks is a full-service creative agency driven by a community-centric approach to creativity. The agency’s mission is to forge new paths, influence culture and perspectives, and alleviate suffering through transformative storytelling. /ppAs pioneers in the industry, Robeson Parks is dedicated to crafting compelling narratives and transformative experiences. The agency seeks individuals with a collective mindset—those who embody excellence and are fueled by a commitment to personal and professional growth. At its core, Robeson Parks nurtures polymaths—visionaries who excel across disciplines—and prioritizes environments where culture, creativity, and community converge to inspire innovation. /ppbAbout The Opportunity /b /ppRobeson Parks is seeking a data-driven Performance Marketing Specialist to develop, execute, and optimize paid advertising campaigns across various digital channels. The ideal candidate will bring a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through strategic paid media efforts. /ppbKey Responsibilities /b /pulliPlan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook Instagram), TikTok, and other digital channels /liliMonitor campaign performance, analyze data, and provide actionable insights to improve ROI /liliProvide consultation on organic assets for boosting / paid support /liliDevelop and refine audience segmentation strategies for precise targeting and remarketing efforts /liliImplement and evaluate A / B tests to improve ad copy, creative performance, and conversion rates /liliManage and allocate budgets efficiently to maximize campaign performance while minimizing costs /liliWork closely with creative teams to ensure ad creatives align with campaign objectives /liliStay updated with the latest trends, platform updates, and best practices in digital advertising /liliGenerate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations /li /ulpbQualifications /b /pli3+ years of experience in managing paid media campaigns /liliDemonstrable experience with paid media trends / strategies /liliAbility to manage multiple campaigns simultaneously and meet deadlines /liliStrong communication and collaboration skills /lipbJob Details /b /pliPay : Hourly ($30-$50 / hr) or Project-Based /lipJ-18808-Ljbffr /p #J-18808-Ljbffr